Imran Sabir

• Established the digital marketing strategy (Facebook, Instagram, LinkedIn & Google Ads) and formulated a digital matrix plan, integrated with the brand plan and calendar, taking into consideration the motivations, preferences and online behaviors of different audiences and segments.
• Defined the digital priorities, targets and budget, established the optimal digital channel mix and contributed in maximizing the market digital potential/ generation of leads.
• Ran A/B testing of campaigns on an ongoing basis, evaluated results and implemented most effective options.
• Tracked, analyzed and reported on the performance of all digital marketing campaigns, recommended improvements and adapted & course corrected the strategy where needed accordingly.
• Ensured digital activities are linked with offline ones for message consistency and managed all social media accounts and interacted with the audience.
• Provided bespoke strategic, consultative and transactional support to clients and strove for the delivery of compliant, pertinent & efficient immigration services.
• Identified sales prospects and contacted these prospects to offer them a unique mix of services custom crafted to fit every client’s immigration needs.
• Apprehended the expectations and requirements of the clients and aided them with relevant overseas career opportunities (taking into account all the eligibility factors).
• Pro-actively monitored changes to various Immigration regulations, assessing potential opportunities in the region by keeping abreast of geo-political developments, market research and knowledge management.

Managed a Distribution setup of leading FMCG multinational, encompassing a dynamic retail and wholesale portfolio of more than 2500 outlets.
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Achieved substantial average sale turnover consistently between 600-700 million PKR (40-45 Million USD) in sales each year.
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Established business plans and oversaw budget performance, P/L and results analysis; allocation of resources; progress reviews and made timely mid-course corrections as needed for achievement of KPIs.
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Managed recruitment, selection, orientation, training, counseling and ongoing professional development of line managers/supervisors/sales force.
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Communicated and oversaw implementation of organizational values, developed tactical objectives and strategies; assigned and reviewed accountability; planned, monitored and appraised job results and developed incentives for better motivation of the team.
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Used systemic and aggressive market retention strategies for maximum market segment acquisition and worked towards developing a consistent display of PTC brands in PTC in-store displays.
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Oversaw/managed real time data collection through deployment of smart devices with sales teams which was then able to be synchronized daily to cloud services.
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Made real time, scheduled forecasts by analyzing sales trends and market data to ensure smooth and efficient product flow from PTC warehouse to distribution setup and streamlined vertical and horizontal logistical pipelines through consistent follow-up.
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Oversaw compilation and submission of Sales Tax, With-holding Tax, AIT and Annual Income Tax Returns of the business on a monthly and annual basis through online federal Board of Revenue Portals.
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Provided exquisite before, during and after sales services so the distribution was awarded “FIRST CHOICE FOR EVERYONE”.
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Maintained professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, bench-marking state-of-the-art practices and liaised with Chamber of Commerce.

Extremely successfully managed launch of mobile banking services including opening of Jazz Cash
Oversaw franchise customer services center for walk in customer and provided services like
change of sim, sale of new prepaid and postpaid connections, postpaid mobile bill payments, sale
of internet devices and mobile handsets and swift problem/complaint resolution of any walk in
customer.
Operated a franchisee of Mobilink Jazz (largest telecom operator of the country) catering to a
dynamic and digital retail and wholesale universe of more than 700 outlets
Managed diversied portfolio of products and services like sale of prepad and postpaid
connections, change of Sims, CYN connections, network portability connections, postpaid
connections&billing, sale of scratch cards, sale of Jazz prepaid load to retailers.
Oversaw a massive average turnover of 500-600 million Rs (35-40 Million USD) in sales each year.
Managed a team of 20 people with diversied skill set and diversied role proles.
Ensured compliance of Mobilink and PTA authority guidelines by keeping consistent follow-up on
franchise customer service staff and sales force.
Building Company image by collaborating with customers, community organizations, and
employees; and enforcing ethical and legal practices.
accounts, Jazz Cash sold to retailers or end customers, Utility bills Payment through Jazz cash
personal accounts or through retailers, providing jazz Cash or IBFT facility and sending of
remittances from personal Jazz Cash accounts or from retailers by providing services to every
customer or consumer.

Oversaw a diversied portfolio of FMCG products to a retail and wholesale universe of more than
2000 outlets.
In 2005 pioneered and introduced custom make computerizedbilling and data collection software
system to synchronize data ow to company on daily basis.
Managed a diversied portfolio of 90 plus SKU and providing distribution services to not only
FMCG outlets, but hardware stores and pharmacies also.
Also worked as a Sole distributor, managing 3 sub-distributors. This entailed forecasting,
maintaining optimal inventory in warehouse, supply and logistical management to sub-
distributors and acting as bridge between them and Reckitt Benckiser.
Managed a team of 15 people catering not only to FMCG sector but also OTP pharmaceutical
sales.