Imran Cheema

• Developing customer Pipelines and market
• Development of Organizational 5 years Strategy
• Managing portfolio of 2 subsidiaries (Facility Management and Security) and 3 JV (China Mall & 2 Towers)
• Project Planning and Master Zoning of the free Zone along with New developments
• Review and develop Industrial Zones (Clusters) along with prices, packages and products in accordance with competitive standards to ensure prices are in line with market trends and competitors in coordination with the responsible key departments to respond effectively and in a timely manner to market changes.
• Creating community / customer focus groups to better understand needs and opportunities
• Creating Bespoke products and offerings for HNW customers
• Monitor and Evaluate Pricing performance of the offerings
• Searching for investment opportunities and product development from geographical, sectoral, industrial and product perspectives by analyzing investor requirements and market trends.
• Developing studies of investment and development opportunities with strategic and financial analysis to assist in business development decisions, and proposing appropriate investment models according to the nature of the initiative / project.
• Managing strategic relationships with current strategic partners and stakeholders and their lease agreements (Retention & New)
• Monitor and analyze the performance of the projects periodically and put in place appropriate corrective plans immediately.
• Work on planning, organizing, coordinating and monitoring the performance of the organizational unit and setting organizational frameworks and procedures in accordance with best practices.
• Conducting the necessary studies to create or propose value-added services for investors.
• Conduct competitive benchmarking of major products to ensure that relevant prices and value propositions are in line with market trends and updating prices periodically to respond effectively and in a timely manner to market fluctuations.
• Preparing department budgets & CAPEX requirements.
• Developing team KPI, monitoring, mentoring and coaching for efficiencies.

Executive director taking lead on sales, Business Development and customer relations.

Building strategies
Reviewing P&L
Budgets
Advisory to the board
Product development
Business continuity

Independent advisor
Provided business advisory services to:

PWC
Bain and Co
Oliver Whyman

Range of topic discussed:

Governance
Policy and procedures
Customer journey
Pricing strategy
Product development

managing the sales for the freezone
building pipelines
ensuring occupancy
working with marketing to create markets

Development and Management of the following 9 departments:

Key Accounts Management
Government Services
Customer Support
Promotion Center (Dubai & Abu Dhabi) Business Center Operations
Leasing Department
Call Center
Mazeed Services

Role in Brief
Development of strategic plans for the free zone
Process Re-engineering
Development of policies, procedures, Rules and Regulations of the free zone
Managing Customer Satisfaction levels
Development of new initiatives, products and services

Achievements
Increased department revenues by 12% for 2014
Achieved highest customer satisfaction amongst RAK Government Departments
Reduced of operating expenditures by 8%
Negotiated and led to closure the biggest land Sale for RAK FTZ, and highest expansion rates since inception
Re-drafting of sales and renewal process for faster registrations and renewals
Re-drafting of licensing requirements and regulations
Conducted Price and Product review and streamline in line with market and customer requirements.
Relocation of Dubai Promotion Center to a new location
Creating One Stop Shop for the free zone in RAK & Dubai

Relationship Management
• Develop a close relationship with the existing business partners to fulfill their business needs
• Development of strategies to ensure continuity of the current business partners
• Understand Business Partners propositions and provide them with growth opportunities via new clients that can render their services (eg. Broadcasters with Production houses / content)
• Lead the department to ensure strong relationship with the existing business partners.
• Liaise with internal departments to ensure high level of customer satisfaction
• Development of strategies to attract new Business Partners
• Hold internal meetings to ensure that business partners concerns are addressed in a timely manner
• Handle all VIP Business Partners with the free zone.
• Develop product and services that are required for day to day operations of the existing business partners
• Identify external companies that compliment and provide added value to the existing business partners
• Conduct a targeted visits to the existing business partners to understand any new diversification within their business
• Prepare Action plans on the Exit and Entry surveys findings.
• Ensure complaints are closed and auctioned within the defined threshold.

Business Development
• Ensure new Business Partners are introduced in the zone
• Maintain 90% occupancy rate within the free zone
• Ensure AED 4 million revenue per annum via new sales per team member
• Ensure 4 keys business partners to be introduced within the media community as part of supply chain.
• Development of sales strategies
• Pricing strategies to have competitive advantage

Operations
• KPI Reporting and target generation
• Strategy for the development of the department
• Process re-engineering
• Upkeep of the building via asset management
• Business Center operations and movements of business partners to commercial division
• Development of new product and services

• Development of strategy for pricing, offerings and services for business development activities.
• Strategy for Client retention.
• Market research on competitors’ offerings and requirements of our clients and prospective clients.
• Planning and developing marketing and sales strategies for new and existing markets.
• Business development initiatives Value Added Real Estate such as Business Sustainability services, Interactive pay terminals for Government Services.
• Handling VIP clients/multinational companies during the pre and post sales process.
• Conduct ongoing research into competition to analyze and understand what competition is offering in order to develop better services and products.
• Conduct market segmentation exercises of emerging and existing markets.
• Development and planning of customer satisfaction, retention and nurturing exercises.
• Project Champion for quality initiatives within DMC for ISO 9000.
• Working with the Brand Manager to ensure brand awareness in line with sales strategies.

• Development of credit control functionality for Media City.
• Coordinating with the Sales team for delivery to our business partners for their requirements from registration to incorporation.
• Customer satisfaction survey.
• Trouble shooting for the business partners.
• Drafting compliance and assurance policies and processes.
• Handling VIP customers in the broadcast industry both international and regional entities.

• Drafting of major expenditure proposals.
• Project costing for the Media City Real Estate.
• Analyzing the ROI, NPV, Payback on projects.
• Pricing of services to create a balance between required returns and customers price points.
• Negotiation of plot sales within Media City
• Development of KPIs on the organization.
• Communication with major customers for project sales.

Worked as a financial analyst for the company.

Worked with the bank as an on job trainee with various departments of the bank.

Summer Trainee with the bank with various departments.