Marketing Consultant
Procure Consulting
Total years of experience :30 years, 5 Months
Consultant specializing in providing Commercial, Organization Building, Franchising, New Business Development and Sourcing of Building Materials for different projects.
Projects undertaken have included:
• Establishing PepsiCo franchise in Erbil, North Iraq, including set up of sales and formulation of business plans and strategies. Managed total franchise building process on ground in Erbil for 12 months.
• Development of downstream product investment program for telecom entity in Pakistan
PROJECTS ACQUIRED & COMPLETED ARE;
• USWA COLLEGE, Islamabad - Completed their auditorium & class rooms furniture’s amounting Rs.7.5M
• ENIGYS - Brand Show at Safa Gold Mall, Islamabad - Completed their shop and provided consulting services in bringing in their products from Portugal. The total project cost was Rs.10M.
• NEW CITY PR0JECT - AS Constructions Company, building material consulting for Rs.30M
• Timberline Tunes (A most modern kitchen, cabinet and door manufacturing unit) and SPC
(Sales and Service Provider Company) - Brand & Channel Management and also development of their sales team to acquire a target business of Rs. 15M per month from 3rd.QTR 2018.
• Working for Alternate Energy Project - Business Development for acquiring the projects to sell this solution - Frontier Works Organization (FWO), today’s most versatile and vibrant construction company in Pakistan.
• Supply and Fabrication of Emergency Exit Doors, Shutters - both manual & automatic, and waiting chairs at BRT Peshawar at all stations.
Managing Sales & Business Development
•Responsible for P & L.
•Increase and improves Customer’s Awareness services
•Customer Services roadmap for providing better sales & after sales services
•New Business Development for Ai Solutions including Facial Recognition, Optical Characters Recognitions (for corporates / financial sectors), Laboratory Information System etc,
Development of New Sights for new business propositions and training the team to acquire best results.
* I
Managing Sales & Marketing Teams. Achieved the Gross Sales of 28.5M in Year 2013-14
•Responsible for P & L.
•Increase the Customer Satisfaction rate to 95% and improves Customer’s Awareness services
•Customer Services roadmap for providing better sales & after sales services
•New Business Development including new channels for distribution
•Retail Management - Increase the availability of scratch cards and SIM’s all across the Islands.
•Media Planning and ATL/BTL activities - Improves and increase the brand awareness and get the maximum ROI’s on the marketing spends.
•New VAS/ Promotions for acquiring new customers.
•Reduce Subscriber’s Acquisition Cost from $665K in 2013 to $512K in 2014
•Successfully executed different BTL campaigns in acquiring new customers for Landline, Broadband and also the mobile phones.
Responsible for overall region’s (GCC + Levant + North Africa & Sub-Sahara) brand marketing initiatives and also the BRAND Shops development.
Aligning all the subsidiaries of the region to a single goal to follow the Brand Guidelines and also improve the brand positioning in establishing LG’s image as the cutting edge & premium brand.
Successfully launched and handled the administration of Performance Management Plan, including periodic performance reviews and appraisals for all channel partners across the MEA region.
•Developed and designed New TVC campaigns for all four BUSINESS UNITS - for both MENA & SUB SAHARA REGIONS which results in generated $15.7M sales for all products categories.
•Develop and Execute the Learning Program (LG One School ONE Library) to enhance and provide an opportunity for students of MEA Region to earn a Scholarship for a year from LG Electronics.
•Rolling out LG Brand Shop Concepts - A One stop solution for all LG products.
•Digital Marketing - SEO/SEM and Utilization of Social Media Platform for promoting and creating a buzz for a brand in MEA Region through subsidiaries consent and involvement.
•Generated the PR values worth more $2.5M from print, electronics and online news releases and articles on LG.
Participated in ITCN Asia 2008 - Record 1000 sales in three days at the event.
•Increased the sales volume from 650 connections per months to 1200 months in just three months.
•Redesigned the backend sales support to ensure more productivity from the franchisee sales team.
•Launched company’s own outlets across the region for more customer friendly sales and customer services staff.
•Also looked after the marketing activities of the South Region (Macrons). Arranging and organizing different BTL activities at different educational institutions, major market places to acquire sales.
Increased the sales volume from 2000 connections per months to 4500 per months in just SIX months & utilized available capacity within 18 months.
•Restructured the franchise/distributor network, enhancing the retail presence of PTCL calling cards, V-fone Scratch cards and Internet prepaid cards in the assigned region by 120%.
•Redesigned the sales support to ensure more productivity from the franchisee sales team.
•Launches company’s own outlets across the region for more customer friendly sales and customer services staff.
Major in Marketing
Major Subject are; Microbiology Biochemistry
