Consultant
Independent Research & Communication Consultancy
Total des années d'expérience :45 years, 0 Mois
Overall project design and management
Development of training material and executive training programs
Data analysis and presentations
Preparation of lectures for developing communication skills and systems
Organizing seminars for health professionals
Supervision of Monitoring & Evaluation activities for (US Aid Sponsored) Literacy project
Design and implementation of Reporting System
Developing qualitative research guides
Analysis and reporting
Leading a team of off shore professionals working in major cities of Pakistan providing services to the parent company in USA.
Duties include designing and launching surveys, monitoring data collection, liaison with vendors, data analysis and final presentations.
Have worked on qualitative and quantitative research projects for clients in the Health, Telecom, Automobile and Financial sector.
Establishing and maintaining effective communication between team members and managing the flow of relevant information.
Director Research
May 2010 - August 2011
Iris Communications, Karachi
* Responsible to lead a team of professionals in providing knowledge/ research based marketing consultancy and authentic reporting through qualitative and quantitative market research across the different specializations including Advertising Research, Customer Satisfaction Research, Healthcare Research, Opinion and Social Research, Ethnographic Studies, Product Testing, Mystery Shopping, etc.
* Establishing and maintaining effective communication between team members and managing the flow of relevant information.
* Worked with clients like Unilever, P&G, Reckitt Benckizer, Sony, 3M, Hyperstar, Nestle, Colgate-Palmolive, Tetley, Shan Industries,
Head of Qualitative Research
Oasis Insights, Market Research Consultants, Karachi
April 2008 to May 2010
* Controlled the entire Qualitative Research Department encompassing Focus Group Discussions, In-depth Interviews, Ethnographic Research, Desk Research, etc.
* Duties included seeking growth opportunities for clients and Oasis; achieving revenue targets; data analysis; external & internal presentations about client's strategic opportunities and planning and conducting Qualitative Research Workshops.
* Overall management of research proposals, Focus Group Discussions, In-depth Interviews and Ethnographic Studies in Urban as well as Rural areas across the country.
* Reviewing Content Analysis introduced some new techniques of data analysis for better insights based on customized experience
* Finalizing Qualitative Research Reports
* Presentations
* Training Sessions
* Worked with international and national clients like BBC, Research International, Emaar International, Hindustan Levers, Engro, Tapal Tea, Father & Sons, Mobilink, Nestle, Telenor, Rozee.Com, United Bank, Habib Bank, Shell, Glaxo SmithKline
SMAR International, Marketing Research Consultants,
Karachi
Project Manager/Project Director
November 1994 to January 2008
Scope of work included overall management of all agency operations including implementation of modern management practices concerning reporting systems, data analysis, presentations, etc.
Provided extensive and diverse marketing research and the full spectrum of quantitative and qualitative research services to multinational companies, national establishments and international marketing research agencies, etc. Techniques included F2F, Special investigations, mystery buying, central location testing, Tracking, Panel survey, Census projects, IDI's, FGD's Ethnographic observations etc.
Communicated with clients, management, internal departments and advertising agencies to coordinate overall marketing effort in accordance with corporate goals.
Developed and trained marketing teams to achieve targets. Training and management of staff comprising of research executives/managers.
• Wholly managed numerous market research projects for several international and national clients, from inception to finalization in the following sectors: o Automobiles/ Tyres
o Fuel and Lubricants
o Banking & Finance
o Courier Services
o Educational Services
o Social Services
o Mobile Phones - Sets & Services
o FMCG (Household products, Biscuits, Beverages)
o Electronic Products & Services
o Agricultural Products & Processes
o Pharmaceutical Products, Services & Concepts / Family Planning
o Commercial ventures - Coffee & Tea; Mineral Water; Club
o Family Planning
* Various other customized projects
Promocell Advertising & Marketing Services, Sharjah, UAE
Account Director
1990-1993
* Managed marketing research and below the line activities for several international companies including Mild Seven & Silk Cut Cigarettes, Anchor Butter, Konica and Swistar Watches.
* Organized sponsored programs for various clients.
* Conducted marketing research projects for different household products.
* Conducted massive free sampling campaigns for Gillette products in Saudi Arabia.
Dubai Chamber of Commerce & Industry, Dubai, UAE
Manager Directory Services Division
1988 - 1990
* Complied and published 3 editions of Dubai Commercial Director
* Complied and published 8 other publications for Ajman, Fujairah and Ummal Qawain
* Compiled Jebel Ali Commercial Zone Authority promotional literature
Gulf Pharmaceuticals, Ras al Khaimah, UAE
Assistant Manager
1984 - 1987
* Launched the Marketing Division of this multinational organization including research, design and development of corporate and promotional literature.
* Secured appropriate equipment for international packing standards.
* Held additional charge as Assistant Purchase Manager for 3 Procurement Sessions
Arabian Telemedia Co.
(Commercial Television Station - Ras al Khaimah, UAE)
General Manager
1976 - 1983
* Assumed charge from foreign (USA based) consultants and converted the 'Pay Station' into a fully functional commercial television station.
* Managed overall operations of one main and two subsidiary stations in different countries.
* Duties included procurement and development of program material, syndicated programs, sale and purchase of new program material.
* Overall commercial operations - sales, sponsorship, coordination with government and semi-government departments, advertising agencies and corporate clients.
* Implemented training courses for new stations - Egypt & Sri Lanka.
Masters Degree in English Literature with Public Administration and Psychology as additional subjects
* Bachelor's Degree - Forman Christian College, Lahore
* Matriculation - St. Francis Grammar School, Quetta Professional