Inderr Raaj

• Spearheaded the brand vision for Mumbai Indians, engaging a global fan base of over 55 million across multiple social media platforms, including Instagram, Twitter, YouTube, Facebook, and Snapchat.
• Directed comprehensive ad campaigns from concept to launch, overseeing a 13-member creative team focused on content strategy, design, video editing, CRM, and storytelling to ensure unified brand messaging.
• Leveraged analytics tools such as Meta, YouTube, and Google Analytics to assess user engagement, driving data-informed decisions that enhanced audience interaction and brand loyalty.
• Cultivated a strong online presence and community engagement, significantly boosting brand visibility and fan interaction through innovative digital marketing strategies.

• Oversaw broadcast properties such as Bundesliga, UEFA Leagues, Roland Garros, and WWE across the Indian subcontinent, creating compelling image and video content in Hindi, Tamil, and Telugu, resulting in a 15% increase in audience engagement.
• Spearheaded multilingual, geo-targeted marketing campaigns tailored for Gen-Z and millennials, driving Instagram viewership from 200K to 500K in just 3 months through strategic localized content and influencer collaborations; effectively optimized budgets and developed ROI models to enhance brand growth.
• Led a diverse cross-functional team of 7, fostering collaboration and innovation to achieve marketing objectives and elevate brand presence in the digital landscape.

• Spearheaded strategic brand partnerships and agency coordination during the pandemic, enhancing collaboration opportunities.
• Achieved a 10% reduction in production costs through innovative negotiation and resource management.
• Streamlined logistics processes to improve operational efficiency and ensure timely project delivery.
• Resolved invoicing discrepancies, fostering stronger relationships with partners and enhancing financial accuracy.
• Leveraged advanced Excel skills to analyze data, driving informed decision-making and supporting overall business growth.
• Developed and implemented digital marketing strategies that align with brand objectives, enhancing online presence and engagement.
• Collaborated cross-functionally to optimize social media campaigns, increasing brand visibility and audience interaction.

• Developed and implemented strategic digital marketing campaigns on Facebook and Instagram, enhancing fan engagement and brand visibility for IPL teams.
• Leveraged data analytics to optimize campaign performance, resulting in increased audience reach and interaction.
• Coordinated high-impact events and online initiatives to boost retail outreach, successfully driving merchandise sales growth by 10%.
• Collaborated with cross-functional teams to align marketing strategies with business objectives, ensuring cohesive brand messaging.
• Utilized social media insights to refine content strategy, fostering community engagement and loyalty among fans.
• Championed innovative digital marketing tactics to elevate brand presence in a competitive landscape.

• Led comprehensive social media strategies for both Senior and Youth teams, enhancing brand visibility and engagement across platforms like Facebook, Instagram, YouTube, and Twitter.
• Developed and executed engaging sponsor content for brands such as SKF and Adidas, leveraging Meta and YouTube analytics to optimize budget allocation and performance metrics.
• Achieved a remarkable 20% increase in audience engagement through targeted campaigns and content optimization.
• Spearheaded a successful CSR football development initiative in collaboration with SKF, enrolling 60 aspiring players, with 5 advancing to professional football careers.
• Celebrated the U-15 team's historic achievement as the first Indian side to reach the Gothi, showcasing the program's impact and commitment to youth development.