Business Development and Marketing Representative
intouch Mena
Total des années d'expérience :6 years, 0 Mois
Design & create desktop and mobile-friendly a Sustainability Framework Newsletter that includes specific descriptions and persuasive ‘call-to-actions’.
Ensure marketing message is conveyed clearly and delivered properly to prospects.
Update and collate documentation and records regarding relevant issues, policies, and practices to
ensure the delivery of business complies with relevant legislation and frameworks.
Undertake research and analysis in assigned Business campaign areas and contribute to the preparation of presentations to support informed decision making and planning.
Assist the team to complete tasks and implement business campaigns to ensure agreed outcomes are
achieved.
Provide business and operational support, including monitoring and reporting on business plans, milestones, and deliverables, to ensure time, cost and quality indicators are in line with approved
Business plans.
Communicate with relevant stakeholders to provide updates regarding status and implementation issues.
Performed outbound or inbound marketing activities by demonstrating expertise in
content development and optimization, and advertising
Conducting market research and analyzing data to identify and define target audiences
Managing production and analytical performance of multimedia content
Creative writing and proofreading social media campaign copies
Analyzing and Identifying key performance indicators for the corporate website and social
media channels resulted in an increased SM follow of 202%, increased organic growth of
53%, decreased bounce rate and increased pages per visit by 30%, and achieved average
submission rate of 50%, and increased conversion rate of 20%
Setting and monitoring Social Media Marketing campaigns budgets
Developing brand messaging strategies for local and international paid media
Managing account portfolios and outreach with alumni, advisory boards, and partner
institutions, including private, non-profit, government partners, and vendors Planning and implementing program events, including networking events, trainings/workshops, strategic meetings, and grant monitoring
Planning and coordinating services for events, including the correspondence related to
the invitations and confirmations of events’ speakers and invitees, facility management, digital and analog signage, and inclusion of people with special needs Developing of online and in-person learning materials and toolkits Contributing to program's website and social media platforms to increase the visibility of
the program’s work through electronic newsletters, media briefs and social media content
Strategically planning and developing program agendas, and services according to
requirements Conducting post-event evaluations and follow-ups to determine how future events could
be improved
Compiling and tracking project data, maintaining accuracy and completeness by
coordinating the selection, management, and monitoring of +800 individual grant
recipients through monthly reporting
Collected analytical data and drafted in-depth reports about consumer and market trends
Increased Facebook followers rate by 300% and Instagram by 200% within the first six
months
Developed the SEO strategy for the website, which resulted in increased organic traffic by
38%
Pitched and secured a partnership with Orange foundation for technical support proposals
Performed market validation research via an in - person survey of over 500 participants
Scripted and supervised filming on digital video shorts used as video advertising on
Facebook, Instagram and Indiegogo.
Raised $5, 190 USD from Indiegogo Crowdfunding Campaign
Worked on product design alongside the design team
Acted as a Consultant by being point of contact for all the involved stakeholders in the program development process. .
Audited the quality of social media communication materials
Generate, edit, publish and share daily/weekly content that builds meaningful connections and boosts community engagement in the company’s activities.
Analyzing quality work and results of stakeholders' events participation by implementing
trackers properly updated with accurate data.
Develop and maintain digital campaigns to increase web traffic
Track and measure marketing outcomes including marketing activities, response, leads,
sales, retention, and ROI
Research market to identify new opportunities
Generate innovative ideas to promote the brand and the products
Develop business cases with Orange Digital Center to support new marketing strategies,
budget requests, projects, and marketing plans
Use customer feedback to ensure client satisfaction
Ensure brand alignment to increase brand awareness and equity
Double Major in Marketing & Business Administration