Marketing & BD Specialist
intouch MENA
Total years of experience :3 years, 8 Months
Serve as the primary point of contact for clients, maintaining regular communication to understand their goals, objectives, and expectations.
Conduct regular meetings and check-ins to provide updates on campaign performance, address concerns, and gather feedback.
Conduct research and analysis to identify key market trends, competitor strategies, and audience insights to inform campaign planning and optimization.
Define campaign objectives, KPIs, and metrics for success, setting realistic expectations and benchmarks for performance measurement.
Coordinate with cross-functional teams, including creative, media buying, and analytics, to execute digital advertising campaigns across various channels, such as display, search, social media, and video.
Monitor campaign performance in real-time, analyzing data and metrics to identify trends, patterns, and areas for optimization.
Present campaign results, key findings, and strategic recommendations to clients, demonstrating the value and impact of the agency's work on their business objectives.
Identify opportunities for upselling and cross-selling additional services or digital marketing solutions to existing clients based on their evolving needs and priorities.
Develop strategies and initiatives to establish and maintain strong relationships with alumni of exchange programs. Design and implement programs, events, and activities that cater to the needs and interests of alumni, fostering a sense of community and continued engagement. Coordinate communications with alumni through various channels, including newsletters, social media, and networking platforms. Identify and cultivate partnerships with organizations, professionals, and stakeholders to provide resources, mentorship, and opportunities for alumni. Monitor and evaluate the effectiveness of alumni programs and initiatives, gathering feedback and insights to continuously improve offerings. Identify emerging trends, best practices, and opportunities for innovation in alumni engagement and program development. Prepare reports, presentations, and proposals to communicate the impact and outcomes of alumni programs to stakeholders and funders.
Acted as a Consultant by being point of contact for all the involved stakeholders in the program development process. . Audited the quality of social media communication materials Generate, edit, publish and share daily/weekly content that builds meaningful connections and boosts community engagement in the company's activities. Analyzing quality work and results of stakeholders' events participation by implementing trackers properly updated with accurate data.