Inji Senada, Marketing Manager

Inji Senada

Marketing Manager

Domino's Pizza

Location
Egypt
Education
Bachelor's degree, Business
Experience
18 years, 3 Months

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Work Experience

Total years of experience :18 years, 3 Months

Marketing Manager at Domino's Pizza
  • Egypt - Cairo
  • My current job since February 2018

- Develop, implement and execute strategic marketing plans
- Create the yearly marketing calendar with all marketing layers
- Responsible for the marketing budget distribution
- Monitor and analyze all promotions and going on offers
- Approve and monitor all social media activities
- Promote our website to increase its sales percentage Use creative new marketing tools to distinguish our brand in the market

Marketing and PR Manager at Nineteen Twenty Five
  • Egypt - Cairo
  • April 2017 to February 2018

- Choose and book entertainment
- Build creative concept for special nights
- Handle all arrangements for private events
- Respond to all customer service issues
- Approve and monitor all social media activities
- Choose new lunch menu items and approve final after tasting

Marketing Manager at Increase- Cafe Supreme
  • Egypt - Cairo
  • December 2015 to March 2017

• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Plan marketing and branding objectives
• Plan and implement promotional campaigns.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Price, taste and plan the launch of the new menu.
• Monitor and analyze each branches sales monthly.

Business Development Manager at The Coffee Bean &Tea Leaf
  • Egypt - Cairo
  • June 2013 to December 2014

• Monitor new growth opportunities through new locations; new products in our menu or new operation method.
• Sales analysis of different items and branches.
• Prepare and launch all marketing campaigns.
• Communicate with LA head office for follow up and feedback.
• Test; choose and order shipment for all promotional drinks.
• Handle the marketing plan and execution for the opening of our branch in Georgia.
• Handle the marketing for a sister company: Mazaj restaurant

Solution Specialist at Archimedia
  • Egypt - Cairo
  • September 2010 to March 2013

.Demonstrate our products and services to potential and existing clients and assist them in selecting the best automation solution that suits their needs. 
.Maintain contact with all clients in the market area to ensure high levels of client satisfaction 
.Coordinates sales effort with marketing, sales management, accounting, logistics and technical service departments.
.Negotiate the terms of an agreement, quotation and specification.
.Build strong relationships and maintain continuous communications with designers

Marketing Communication Manager at Kandil Steel
  • Egypt - Cairo
  • March 2007 to July 2010

•Developed advertising opportunities, which involves placing adverts in national, regional and specialist publications.
•Prepared annual marketing plan and budget.
•Maintained and built contacts with the media.
•Wrote and distributed press releases.
•Prepared photo shootings.
•Managed the production of marketing materials, including giveaways, roll-ups, outdoors, catalogues and booths.
•Arranged for the effective distribution of marketing materials.
•Organized and attended events and exhibitions.
•Evaluated marketing campaigns.
•Monitored competitor activity.
•Contributed to long-term marketing plans and strategies.
•Managed new projects development, such as documentary for the company, new catalogues and marketing online.

Real estate Agent at ERA
  • Egypt
  • January 2006 to January 2007

•Delivered the ERA listing presentation successfully
•Identified Seller’s needs and adapted the ERA listing presentation to meet these needs
•Implemented a marketing action plan and a daily prospecting strategy
•Addressed and eliminated seller's objections
•Set and achieved goals within given time constrains
•Negotiated and closed deals effectively

Advertising Manager at Mine magazine
  • Egypt
  • February 2005 to November 2005

•Researched for potential clients, the contact person and their direct number
•Called the right contact and set a meeting with the marketing or advertising manager and effectively convinced executive with our magazine and explain how we represent his perfect way through the market, direct to his target
•Effectively received ads in a timely manner and ensured dimensions
•Trained and followed up with new advertising executive and supervised them in the first few meeting.
Wrote several articles.

Marketing Representative at Teen Stuff
  • Egypt
  • June 2003 to October 2003

•Represented the magazine in several bazaars, kermes & employment fairs
•Interviewed candidates for available vacancies
•Participated in researches on Teen Stuff’s needs and preferences which helped to find the best way to market the magazine.

Education

Bachelor's degree, Business
  • at Cairo University, English Commerce
  • June 2004
High school or equivalent, Science
  • at Sacre-Coeur
  • July 2000

Specialties & Skills

Managerial Skills
Negotiation
Communication Skills
Marketing Communications
Public Relations
Computer skills
Communication skills

Languages

Arabic
Expert
English
Expert
French
Intermediate

Memberships

Mouvement Eucharistique des Jeunes
  • Team Head
  • February 1992
Career Advisement & Placement office
  • Member
  • January 2001
College du Sacre-coeur committee for Social Activities
  • Member
  • October 1997