Iqra Zafar

• Spearheaded a comprehensive UX revamp and React-based redesign of the Single Canvas, achieving a remarkable 76% reduction in average task completion time.
• Developed and documented a fully accessible, 100% WCAG-compliant design system featuring scalable components, intuitive keyboard navigation, and detailed usage guidelines.
• Executed JTBD-driven UX audits to ensure product workflows aligned with actual user behavior, enhancing usability, efficiency, and scalability across various modules.
• Collaborated cross-functionally with teams to integrate user feedback and drive design improvements, fostering a user-centered approach in product development.

• Developed user-centered UI/UX solutions for JIRA requests and Module Design tickets, focusing on rapid iterations and workflow enhancements.
• Contributed to the creation of i2c’s global FinTech design system, designing scalable components and tokens that prioritize WCAG-compliant accessibility.
• Led the design of end-to-end product experiences for key initiatives, including the Client Management Portal, Treasury Management System, and Artificial Intelligence Model Training Platform.
• Collaborated cross-functionally with stakeholders to ensure alignment on product vision and user needs, enhancing overall user satisfaction.
• Emphasized a data-driven approach to design, utilizing user feedback and analytics to inform design decisions and optimize product outcomes.

• Created engaging and user-centric product design solutions for web and mobile applications, enhancing overall user experience.
• Developed intuitive User Interface designs for OneZapp and OneLoad, prioritizing clarity and usability to improve user satisfaction.
• Championed the OneLoad Women Empowerment initiative by implementing inclusive design strategies that fostered community engagement.
• Collaborated with cross-functional teams to align product vision with brand identity, ensuring timely and effective project execution.
• Leveraged feedback and analytics to iterate on designs, driving continuous improvement and innovation in product offerings.