Iram Shahzadi, Senior Social Media Manager and SEO

Iram Shahzadi

Senior Social Media Manager and SEO

Fashion Safari

Location
Pakistan - Lahore
Education
Master's degree, Master in Communication & Information Technology
Experience
3 years, 5 Months

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Work Experience

Total years of experience :3 years, 5 Months

Senior Social Media Manager and SEO at Fashion Safari
  • Pakistan - Lahore
  • My current job since October 2023

I responsible for:

1. Content Strategy and Creation : I develop and implement a comprehensive content strategy for social media channels(Facebook, WhatsApp, & Instagram).

2. Brand Management:
I ensure consistency in brand messaging and visual elements across all social media platforms. I monitor and respond to comments, messages, and mentions to maintain a positive brand image.

3. Community Engagement:
I was also responsible for foster meaningful engagement with the online community through discussions, polls, and other interactive content and sales.

5. Analytics and Reporting:
for monitoring social media analytics to assess the performance of campaigns and content.
make regular reports on key metrics, along with insights and recommendations for improvement.
6. Stay Current on Social Media Trends:
Stay abreast of industry trends and changes in social media algorithms.

7. Outreach
for building connections on behalf of Meraki's executives and engaging with them internally and externally.

Social Media Manager at Legalin
  • Pakistan
  • January 2022 to October 2023

Engineered an innovative content schedule, coordinating drops across social media channels; generated a 40% increase in user interaction and a 25% rise in brand mentions within three months.

Executed promotional campaigns that boosted lead generation by 25%.

Overhauled social media strategy, leading to a 30% increase in organic reach and engagement.

Designed and lunched a responsive WordPress website, improving user experience and site traffic by 45%

Craft engaging content, grow communities (50%), build brand advocacy (30%), run ROI-driven campaigns (20%), and stay ahead of trends (10%).

Run targeted social media campaigns and deliver measurable results.

Translate data into insights, report effectively, and collaborate for brand consistency.

Stay ahead of social trends, adapt strategies, and optimize for each platform.

Social Media Manager & Administrator at Fast Engineering and Solutions
  • Pakistan - Lahore
  • January 2021 to November 2022

At Fast Engineering Company, I was responsible for multitasking, performing the following tasks:

1. Responding to emails

2. Drafting their company profile

3. Conducting interviews

4. Serving as their website designer and developer

5. Creating scheduling, and managing all their social media accounts

6. Posting on these social media accounts

7. Working on tasks using Excel and WordPress"

8. Created and executed targeted social media campaigns, resulting in a 35% increase in brand awareness

9. Utilized analytics to monitor and enhance social media performance, leading to a 50% growth in followers

10. Cultivated and engaged online communities using social listening tools; customer service improvements, leading to a 40% increase in positive customer feedback and a 25% boost in brand loyalty

11. Conducted in-depth competitor benchmarking and SWOT analysis, uncovering opportunities for product differentiation; strategic changes that resulted in a 25%

12. Increase in customer acquisition and a 10% rise in revenue.

Education

Master's degree, Master in Communication & Information Technology
  • at University of Management & Technology
  • January 2020

Graduate with a Master's degree in Computer Science (MCIT) from the University of Management and Technology (UMT) Lahore. Key Skills: Programming Languages (C#, HTML, CSS, Javascript, Bootstrap, C++) Software Development Methodologies (e.g., Agile, Waterfall) Database Management Systems (e.g., SQL) Data Structures and Algorithms Website Development Project Management Networking Management of Organization

Specialties & Skills

New Trends
Time Management
Group Collaboration
Content Creation
Typing Skills
Social Media Manager
WordPress Developer
Multitasking
Strong Communication
Digital Marketing
Content Creation
Collaboration
Facebook, Instagram, TikTok, LinkedIn,
Data Entry
Time Management
Graphic Design
Social Media Strategy
Brand Awaerness
Analytics and Reporting
Product Photography

Social Profiles

Languages

English
Expert
Urdu
Native Speaker
Punjabi
Native Speaker

Training and Certifications

Social Media Manager (Training)
Training Institute:
Siteronics
Date Attended:
February 2019
Duration:
2080 hours

Hobbies

  • Book Reading