Irani Basu

Senior Account Manager at Weber Shandwick

• United Arab Emirates
• My current job since January 2016

Account Executive at Edelman Indi

• United Arab Emirates
• January 2011 to January 2013

CLIENTS : Tata Motors, Landmark Book Store, Westside Fashion Store
Successfully handled Full Throttle initiative of Tata Motors
Built strong media relations
Drafted press releases and attempted first draft presentations
Developed research reportsfocusing on competition analysis

Senior Consultant at Twitter, Gionee, Canon India, William Grant & Sons

• United Arab Emirates
• to

Responsible for developing, implementing and managing the corporate communication programs
Create plans and establish long range objectives accompanied with innovative strategies to achieve
them
Lead a team to effectively manage accountsto meet deadlines
Designed Award Winning Campaigns - Twitter Seva, TweeSurfing, Selfiestan and Awesome Job Hunt
for Twitter, Gionee and William Grant & Sons respectively.
2015 - 2016 Account Manager
Candid Communication - Kolkata
CLIENTS : NASSCOM, FICCI, Goodricke Tea, ABP Group, Fortis Healthcare
Generated new business by developing relationships with new and existing clients through
individualized account management.
Headed the Corporate and Lifestyle verticals
Generated business contributing to the annual revenue of the organization
Pitched for 20 business in a span of 12 months
Conversion - 6 retainer clients + 12 projects
2013