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Irene Garcia, Senior Brand & Communication Manager

Irene Garcia

Senior Brand & Communication Manager·Cepsa LPG

Spain

Master's degree, New technologies in travel Industry

Work experience

Total years of experience: 15 years, 1 months

Senior Brand & Communication Manager

January 2025 - January 2026

Cepsa LPG

Madrid, Spain Hybrid

January 2025 - January 2026

• Definition marketing plan, and leading marketing campaigns (ATL, BTL, Digital) in Spain, France, Italy and Portugal
• Development of new brand project for new business unit
• Coordination of projects among of creative, media and digital agencies
• Agency pitch process, selection and transition management
• Stakeholder relationship: cross-functional collaboration, agencies, KOL, sales team.
• Budget definition, control and optimization
• Market, consumer and competitor analysis to identify opportunities
• Supervision of brand consistency across touchpoints

Company industry:
Energy & Renewables

Product Brand Manager

April 2022 - January 2025

Grupo Rodilla (Damm Group)

Madrid, Spain Hybrid

April 2022 - January 2025

• +10% of brand recognition 24 vs 23, + 7% of total sales in 150 stores
• Brand Strategy, Marketing Plan, and ATL/BTL Communication.
• Campaign management among creative agencies, public relations, media agencies,
• Identification of consumer insights through the generation, analysis, and interpretation of qualitative and quantitative Brand studies
• International project managements(US and UAE Market)
• Innovation: Work closely withI+D team to develop new products.
• Supervising new openings with architecture department.
• POS material management

Company industry:
Food & Beverage Production

Digital channel & Ecommerce Coordinator

January 2017 - April 2022

Viajes El Corte Inglés

Madrid, Spain Hybrid

January 2017 - April 2022

• + 4, 2% online sales 2019 + 6% of CR during 2021
• Ecommerce & digital marketing-project management.
• Cross-functional Collaboration (IT teams, product team, international suppliers, marketing team)
• Website optimization (A/B Test, UX, Sales funnel...)

Company industry:
Hospitality & Accomodation

Marketing Executive for International Travel Retail

September 2015 - January 2017

Osborne Group | FMCG

Madrid, Spain

September 2015 - January 2017

• Opening markets in UAE, Israel and Singapore+ 5, 7% of sales 2017
• Develop trade marketing strategies and coordinate promotional activities
• Mantain relationship with retail partners and key stakeholders
• International project management (EMEA and ASEAN markets)
• Market /sales / trend analysis

Company industry:
FMCG

Area Sales Coordinator

January 2014 - September 2015

Tod’s | Luxury Goods

Milan, Italy

January 2014 - September 2015

• Personalized sales in luxury industry
• Inventory control, order management (SAP)
• Trainning for employees

Company industry:
Fashion & Apparel

Brand Manager Assistant

January 2013 - December 2013

Jack Daniel’s | FMCG

Madrid, Spain

January 2013 - December 2013

• Coordinate Marketing Campaigns
• Prepare Marketing Materials
• Coordinate with External Agencies

Company industry:
FMCG

Account Manager Assistant

February 2012 - December 2012

Leo Burnett – Publicis Group | Advertising Agency

Madrid, Spain

February 2012 - December 2012

• Handle Administrative Tasks
• Managment of briefings and account needs among the different deparments.

Company industry:
Advertising

Public Relation

January 2011 - January 2012

Disneyworld | Entertainment

Florida, United States

January 2011 - January 2012

• Management of events, parades and thematic shows.
• Internal and corporative communication
• VIP Guest assistance and guidance

Company industry:
Entertainment

Education

Universidad Antonio de Nebrija

January 2017

January 2017

Master's degree, New technologies in travel Industry

Spain

ESIC Marketing & Business School

January 2016

January 2016

Master's degree, International Trade Management

Spain

University Of California, Riverside

January 2012

January 2012

Higher diploma, Business Management

United States

University of Rey Juan Carlos

January 2011

January 2011

Bachelor's degree, Advertising and Public Relation

Spain

Skills

International Project Management

Expert

Data driven

Expert

Decision Making

Expert

Campaign Planning

Expert

Cross functional Team Leadership

Expert

COMMUNICATIONS

Intermediate

BUSINESS TO CONSUMER

Intermediate

DIGITAL MARKETING

Intermediate

PRODUCT MANAGEMENT

Intermediate

PRICING STRATEGIES

Intermediate

PRODUCT ANALYSIS

Intermediate

CONSUMER PROMOTIONS

Intermediate

OPERATIONAL EFFICIENCY

Intermediate

PROJECT MANAGEMENT

Intermediate

PUBLIC PRIVATE PARTNERSHIPS

Intermediate

Power BI

Expert

JIRA

Intermediate

NIELSEN

Expert

ADOBE

Intermediate

teamwork

Expert

Cross function

Expert

Commercial acumen

Expert

Creativity

Expert

Trade marketing

Expert

Brand management

Expert

BUSINESS TO BUSINESS

Intermediate

CORPORATE COMMUNICATIONS

Intermediate

MARKETING

Intermediate

MICROSOFT OFFICE

Intermediate

SALES

Intermediate

Artificial Intelligence

Intermediate

Social profiles

Languages

English

Expert

French

Expert

Italian

Expert

Spanish

Native Speaker

Training and Certifications

Certifications
Marketing Automation
Hubspot
IBM
AI

Hobbies and interests

New cultures
Hiking
Volleyball
Painting
Scuba Diving
Traveling