عرفان خان

LSH Holding (Al Homaizi Group), Dubai, UAE
MENA Business Development Analyst / GCC Assistant Manager of Retail Operations (Feb 2012 onwards)


Key Responsibilities
✓ Develop, coordinate and implement marketing and sales plans for FMCG, F&B, and Apparel line of products industry to maintain and increase existing business and capture new opportunities
✓ Involve in strategic marketing and operations planning with top executives for setting objectives and methods to accomplish the same.
✓ Stay aware of organizational growth initiatives regarding regional market and target customer segments, and company's potential to meet the customer needs with the product / services
✓ Accountable for region's forecasting / sales tracking and setting a vision for region along with developing and adhering to a business plan to attain the vision
✓ Engage in the full scope of business - to - business sales and marketing, operational management; Skilfully sought out new business opportunities for organizations
✓ Implement strategies that reduce cost, streamline process, improve efficiency and drive sustainability; Supervising and directing all retail operations and administrative functions of department.
✓ A key member of the business unit management team and involved in the strategic planning process with primary focus on strategic marketing and product planning.
✓ Combine operating strategy, P&L tracking, and money management to effectively administer the company income and save money in the long run;
✓ Key person to decide on the resources needed to reach and establish process to achieve the same. Identifying both current and future customer needs regarding existing or new product development
✓ Ensure that the company plays a major role in emerging markets by assisting with market research and in-field support;
✓ Implement the strategic marketing plan with CEO, Directors, and Account Managers that continually positions the company as the industry leader in its targeted niche.
✓ Hold additional responsibility of Assistant Retail Operations Manager GCC and ensure all retail functions are optimized to the best level

Key Achievements
✓ Achieved up to 45% market share for 3 brands in 2 years, and increased sales by 111% within 3 months for 1 brand
✓ Expanded brand footprint for 2 brands in over 15 countries in 3 years

Brand Hotline, Inc., Dubai, UAE
Market Intelligence Analyst (Dec 2011 to Jan 2012)

Key Roles: ✓ Plan long range goals, objectives, organizational structure and direction of company goals for increasing revenue for FMCG markets through detailed strategic plans.
✓ Analysing latest marketing trends and tracking competitors' activities and providing valuable inputs for fine tuning sales & marketing strategies.
✓ Rapidly identify business opportunities and problems, formulate plans, initiate change and implement effective business strategies to enhance revenue generation & market share expansion
✓ Managing & monitoring the performance of leading team & development, to ensure efficiency in process operations and meeting of individual & group targets.

Crown International Marketing, Dubai, UAE
Associate Analyst (Jan 2009 - June 2011)

Key Roles: ✓ Engage in Financial Analysis, contributing towards improved financial performance, heightened productivity and enhanced internal controls with support from the Finance Manager.
✓ Perform detailed analysis of the company's expenses, accounts receivable aging, margins, and profits, as well as regular forecasting of the company's cash flow requirements.
✓ Analyse period required to receive payment from debtors. Maintain balance between bills receivables and bills payables.
✓ Prepare statements of trading a/c, profit and loss account and balance sheet for monthly basis. Analyse by using ratios to understand financial condition and profitability of firm.

Henyep Investment Bank, Dubai, UAE
Financial Analyst / Consultant (June 2007 - June 2008)

Key Roles: ✓ Analysed financial information to produce forecasts for the bank, entire industry, and economic conditions in general for management and investment decisions
✓ Educated existing and potential clients about capital markets and possible hedging solutions for their businesses by evaluating and comparing the relative quality of various securities in a given industry
✓ Develop marketing strategies though a dedicated sales and marketing team, and drive performance by generating leads and securing business from prospects.
Key Achievements
✓ Successfully introduced and implemented a new business development plan, which included improving relations with existing customers while enhancing the bank's image in the local financial industry
Preceding Assignment

ADA International, Dubai, UAE
Sales & Marketing Executive, (Nov 2006 - May 2007)

Mexxon International, Inc., Norwalk, CA-USA
Administrative Assistant / Accountant, (July 2002 - December 2004)

SK Enterprise, Artisia, CA - USA
Administrative Assistant / Accountant, (Jan 2002 - June 2002)