Territory Manager Local
British American Tobacco
Total years of experience :16 years, 1 Months
• Proficient in executing annual business plans, aligning with strategic agendas to drive sales strategies, and achieving functional objectives. Consistently achieved 15% annual growth in sales revenue.
• Manipulated data-driven analytics and market insights to successfully spearhead the launch of new product categories, achieving an impressive +80% growth by identifying market gaps and devising strategies for market expansion and profitability.
• Leveraged RCS and PowerBI analytics to conduct an in-depth market analysis, resulting in real-time tracking and monitoring capabilities. Created interactive dashboards for performance improvements, leading to enhanced business operations.
• Managed a team of 6 representatives, consistently setting and exceeding quarterly sales goals, emphasizing customer satisfaction and loyalty to maintain strong client relationships.
• Key strengths include proactive competitive analysis, securing market share, and staying ahead of industry trends. Through this data-driven approach and meticulous market analysis, I secured the highest legitimate market share of 93% nationally.
• Experienced in participating in budget management and assessing financial performance to control costs, identify areas for improvement, and optimize resource allocation.
• Directed the creation and implementation of a Business Continuity Plan and managed audit programs, ensuring compliance with internal standards.
• Finalized monthly, weekly, and annual category plans for the region, ensuring alignment with category dynamics and marketing strategy. Achieved a 10% growth in category revenue through effective category planning.
• Managed a large distributor with over 120 field force members, consistently delivering a 10%+ year-on-year volume growth and substantial annual turnovers. Successfully implemented regional projects by hiring and deploying 20+ Brand Ambassadors and Sales Promoters to implement consumer promotions.
• Successfully spearheaded the transition from manual to automated sales systems, resulting in increased operational efficiency and a 10% reduction in costs. This underscores the importance of process optimization, technology integration, and data-driven decision-making for enhanced performance.
• Implemented a successful loyalty program for Highway Petro-marts, resulting in customer retention and the conversion of new clients into a loyal customer base. Ensured the onboarding of chain stores and Cash & Carry stores for strategic product placements.
• Focused on market penetration and growth in previously untapped rural areas, expanding coverage to over 30 villages and achieving a notable 5% incremental volume growth.
• Successfully contributed to strategic initiatives, including Zero-Based Route Mapping, Carrying Capacity Assessment & Optimization, Depot Realignment, and Reshaping of the Indirect-Distribution (ID) Channel, resulting in significant operational improvements and cost savings.
• Spearheaded a "Ground Zero" project for zero-based mapping, resulting in improved route-to-market and distribution operations. Achieved commendable improvements in volume, productivity, and the reduction of non-productive outlets.
• Coordinated cross-functional sales support teams, ensuring resource alignment to meet performance objectives and exceed customer expectations.
• Trained distributor sales forces, implemented field support tools, and managed training programs, leading to increased sales performance.
• Achieved the highest legitimate market share of 68% and significantly contributed to regional growth.
• Directed a dynamic team of 70+ distribution representatives, consistently delivering year-over-year sales increases exceeding 15%.
• Drove a remarkable 20% sales boost in 6 emerging markets by recruiting and nurturing high-performing distribution representatives.
• Proficiently managed client relationships, resolved conflicts, and ensured the delivery of high-quality outcomes that aligned with client expectations.
• Owned contracts, renewals, and financial management, managing accounts receivables and payments.
• Successfully implemented CCTV surveillance and LAN infrastructure for the largest telecommunication company STC.
• Managed and outsourced a workforce of 15+ highly skilled laborers to telecom firms
• Developed, executed, and assessed public relations strategies and programs to communicate business initiatives and policies.
• Organized healthcare workshops, meetings, exhibitions, and events for enhanced publicity and information-sharing.
• Acted as the official spokesperson, maintaining a strong corporate image and handling inquiries.
• Nurtured strategic relationships with prestigious healthcare institutions and provided sales and administrative support for high-value client agreements