Enterprise Account Manager
UberEats
Total years of experience :5 years, 11 Months
Successfully managed a portfolio of 60 Restaurants ( 2000 locations) with the highest profit following the Strategic accounts by building great relationships based on trust and strong partnerships (Nando’s, Kitopi, IKCON, One Kitchen, Costa Coffee, Cafè Bateel, VOX Cinema, Chilis, Projeto Acai, Magnolia Bakery, Caffe Nero, Din Tai Fung, etc.)
Developed meticulously detailed KPI improvement plans in collaboration with the enterprise partners (sales, no. of orders, online rate, menu conversion rate, additional locations, etc.) by making sure the operational metrics are fulfilled on a monthly basis and the Marketing potential is reached
Created plans in conjunction with the partners to grow their business through adding locations, experimenting with new business models (eg. groceries and dark kitchens) or growing same-location sales (eg. effective marketing, menu optimisation)
Data-driven decision making mentality and sound commercial judgment through analytical thinking to assess partner performance and financial viability
Planned and delivered both evergreen and dedicated Marketing Campaigns starting from sending the newsletter pitch, coordinating the process of setting up the offer, getting the billboards live to sharing the performance data (sales increase up to 100% +)
Educated the partners in regards to using different tools and processes by having a consultative role and acting as an owner
Managed Brands:
Tailored Stash - Cigars Subscription
Black Dahlia Flora - Flowers Subscription
Faraah - Luxury Beauty Box Subscription
Loose Unicorns - Coffee Subscription
Managed all the accounts and being the point of contact for all the Partners while building and maintaining strong, long-lasting relationships with both clients and vendors
Lead and managed the 3 members of The Stash team and the 4 Vertical Directors of each of the above mentioned brands.
Effectively worked with in-house designers and Vertical Directors of each brand to produce materials of visual impact and within the brand guidelines
Liaised, negotiated with printers and publishers and managed the production of both online and offline marketing materials
Successfully created engaging content for the newly set-up Social Media channels by closely coordinating with the designer, having as a result an average increase of approximately 150-200 followers/ month/ brand
Clearly communicated the progress of monthly/quarterly initiatives to internal and external Stakeholders while involving them at each stage of building the subscription process and reporting results once completed
Developed and nurtured solid and trusting relationships between major corporate key clients, such as hotels, restaurants, bars, lounges, retail outlets (Smokers Center) and the brands: Meluha Premium Cigars, Highland Spring, Thomas Henry, Bitburger, Marie Brizard, Rubicon.
Exceeded the 6 months’ target of 50 new clients for Meluha Cigars (Costa Rican origin) and brought in a revenue of over AED500.000 in cigars sales, in a market where Cuban cigars are having a monopoly.
Conducted effective training sessions for the staff of numerous venues about general cigar knowledge: how to cut, light and smoke a cigar, the construction of a cigar, etc., as well as soft-drinks training.
Managed the Instagram and Facebook channels by creating daily content based on carefully chosen Marketing pillars and increased the number of followers from 200 to 1100 in 10 months.
Email marketing - content, ideas, and concept created together with the graphic designer
Had an important role in organizing and hosting cigar events for Meluha, such as launches of new lines, liquor and cigar nights, gentleman nights, cigars and golf events, etc.
Prepared all the Marketing materials and managed the brand image for different corporate events, awards and exhibitions
Organized and managed the participation to events such as Goose Dinner by German-Emirati Counsel for Industry and Commerce, SME Awards, Gulf Traffic, Car Free Day, Intersect along with numerous team building activities.
Supervised the creation of brochures, branded items such as banners, flags, stands, product displays, entertainment, etc.
Maintained seamless coordination with the partner PR Agency in terms of new projects, Social Media content, products or events and was actively involved in all the performed PR activities
Worked closely with the in-house Operations Team, Design Team and externally, with the suppliers, for Marketing activities related to the full exposure of the parking sites
Successfully increased the number of customers by increasing the brand awareness and improving the brand image