Iris Begrand

• Inspirationally lead retail stores to a world class position by focusing on the people, product, premises, processes and profit.
• Manage and control operational expenses in line with the retail budget.
• Effectively complete store visits to develop and follow up on practical and achievable action plans.
• Create and drive a high performance culture across the market by setting clear expectations and targets analysing stores performance, holding Store Managers accountable and giving appropriate and prompt feedback.
• Adhere to global standards for all retail marketing, visual merchandising, and other store related activities, and monitor/evaluate established processes to guarantee stores full compliance.

• Develop and implement a comprehensive sales strategy for the French market, aligning it with the companys overall goals and objectives. Identify Focus Accounts.
• Build and maintain strong relationships with clients, understanding their needs and preferences. Travelling to and growing Focus Account relationships.
• Stay updated on market trends, competitor activities, and customer preferences to identify new opportunities.
• Regularly analyze sales data and KPIs to assess the effectiveness of sales strategies and make data-driven decisions to improve performance.
• Prepare regular reports, CRM updates, highlighting sales performance, market insights, and recommendations for improvement.

• Set and execute on the expansion strategy (franchises), develop and manage a detailed project schedule and work plan.
• Conduct comprehensive pricing analysis to evaluate market trends, competitor pricing strategies, and client behavior.
• Develop and maintain a deep understanding of our products and services to effectively tailor collateral to specific markets.
• Recruit successful partners that exude the brand. Provide professional training & nurture development of the team; uphold a warm and friendly store environment for the team and all customers.
• Act as a brand ambassador, play an active role in partnership opportunities to drive interest around and foot traffic to the store; communicate effectively with the marketing team around such opportunities to grow the store business.

• Elevating and managing account partnerships.
• Uphold a consistent field presence to ensure each store is maintained to brand standards, runs smoothly, and meets budget/sales goals (UAE, Kuwait, KSA, Qatar, Bahrain, Oman, North Africa).
• Analyze monthly selling goals and reports to understand and drive business.
• Meet and negotiate with key clients on financial plans and sales targets prior to the start of the season.
• Present collections and make recommendations based on sales performance, current trends, while ensuring assortment quality.
• Provide the highest level of customer service and follow through on orders and deliveries for all accounts.
• Serve as brand ambassador, demonstrating professionalism at all times.

• Partner with Account Executives to manage and grow existing accounts in GCC, ensuring strong customer relationships, sales target achievement and profitability.
• Identify new wholesale opportunities to continue business growth and increase awareness of the DPAM project.
• Develop and implement sales plans and strategies for existing and future accounts that align with the brand position and direction.
• Communicate and deliver business updates and recommendations to Wholesale Director and leadership. Provide regular sales reports and analysis to retailers to ensure successful partnerships.
• Present seasonal collection to retail partners twice per year and manage the order process including order entry and confirmations along with Account Executives and Wholesale Assistants.
• Build and maintain relationships with key retail counterparts by providing exceptional customer service and support through market visits, business meetings and day-to-day communication.

• Develop and implement a comprehensive independent sales strategy that aligns with the companys overall sales and growth objectives.
• Lead, mentor, and inspire a high-performing sales team, offering guidance, coaching, and support to facilitate the attainment of individual and team sales objectives.
• Establish and monitor key performance indicators to evaluate the effectiveness of sales strategies and initiatives.
• Gather and analyze market data to identify opportunities for growth and provide insights into market trends and consumer preferences.

In the following companies: System Media, Living Social & KGB Deals, Paris, France
• Manage daily, monthly and quarterly account performance.
• Consistently call on accounts to better understand their business and develop strong relationships.
• Seek new opportunities to grow the business.