Isha Shetty

- Developed LinkedIn content marketing strategies to enhance brand visibility and audience engagement.

- Curated and created blog content aligned with industry trends and brand positioning.

- Assisted in email marketing campaigns to drive engagement and brand awareness.

- Monitored and optimized content performance based on audience insights.

- Developed digital content strategies for a mental health wellness app to enhance user engagement and retention.

- Researched mental health challenges faced by children and adolescents to create informative and engaging in-app content.

- Conducted market research to tailor messaging and improve brand positioning for adolescent audiences.

- Managed Pan-India influencer marketing campaign by assessing 50+ profiles, ensuring brand alignment, and driving audience
engagement.

- Developed creative content scripts, resulting in a 30% increase in engagement and 20% boost in campaign reach.

- Assisted in planning and executing brand campaigns, collaborating with agencies for content creation.

- Conducted performance tracking, analyzed engagement data, and recommended
optimizations to enhance campaign impact.

- Enhanced brand’s social media content strategy by identifying high-performing content formats and refining messaging, increasing
audience engagement and brand visibility.

- The campaign was awarded Gold for "Best Content Marketing to Create a New Product or a New Service" and "Best Use of Micro
Influencers in Content Marketing" at the Indian Content and Marketing Awards 2024.

- Spearheaded content strategy and social media management, publishing over 190 pieces of content aligned with brand voice.

- Led data-driven insights to optimize engagement, resulting in a 35% increase in interactions and 25% follower growth.

- Managed digital campaigns, ensuring alignment with brand objectives and commercial growth strategies.

- Oversaw collaboration with external agencies for campaign execution and media planning.