Ishveen سينغ

Was approached to produce a project proposal for the business, to be presented to the Ministry of Education of Seychelles. The proposal was very well received and successfully led to the setting up the first of its kind Montessori pre-school in the country.

Duties:
• Intensive market research to position the brand above others in the country
• Creating mission and vision values that compliment the brand’s goals
• Producing the parent brochure
• Producing policy handbooks for the school and it’s staff
• Creating and executing a marketing campaign, which included the effective employment of social and mainstream media platforms. As a result, the school’s registry was fully booked for the next three years over a span of just 10 working days
• Organised the launch of the school which was attended by prominent figures of the country, as well as the media
• Liaising with the media, preparing advertorials and press releases
• Producing templates for the school’s internal and external communications

Working across media platforms for both private and public sector clients, including Etisalat, Abu Dhabi Retirement Pensions & Benefits Fund, Tourism Development & Investment Company, Abu Dhabi Health Services Company (SEHA) and Abu Dhabi Municipality (including Six Continents at Khalifa Park).

Working on different ad campaigns across media platforms. Brands worked with include the likes of Audi, Kia, Wasl Properties, 800 Flower and Nayomi.

Working as part of a team of professionals. Writing clear, consistent and engaging copy for a range of products and services, including fashion, cosmetics, fragrances etc.

Duties:
• Writing for campaigns and banners
• Presenting various options to clients, ideas, samples etc.
• Working in a range of writing styles across various platforms
• Working with a talented mix of designers, writers and account managers
• Researching a client, their market and competitors
• Conceptualised and executed a creative submission to The Bear PVC Show Tour 2013

Produced and managed projects from the point of conceptualisation, market research, sales, marketing, acquiring prominent national and international speakers, endorsements and partnerships, to the actual execution of the events in India and abroad. My time at the company brought in revenues amounting to about half a million dollars.

Duties:
• Producing strong marketing material, by way of press releases, advertorials, event brochures and event websites, while maintaining the brand’s online visibility
• Managing a large team of professionals on any one event, coordinating with the Indian office and our counterparts abroad
• Writing short, focused, concise and engaging material for different markets
• Promoting the event’s brand image in the best possible way
• Carrying out research for marketing campaigns and agendas
• Presenting various options to management, ideas, samples etc.
• Working in a range of different writing styles across various platforms
• Working with a talented mix of marketing professionals, designers, writers and producers
• Conducting in-depth telephone conversations with clients
• Researching a client, their market and competitors

Conducting interviews with diplomats, former presidents and ministers from the world over. Reporting on
different financial and political issues, and on international conferences and economic congresses being organised
by our team at the institute

Produced research-intensive articles, covering news stories and product reviews for a specialised industry publication.

Conducted research, interviews, vox pops and reported on regional affairs for the print and web editions.

Researched and wrote two centre spreads and a series of articles on the effects of the Diwali (Hindu New Year) spending spree on city businesses for a special festive edition.

Reporting on national affairs, writing hard news and feature stories for the print and web editions.

Co-hosted shows, edited music and recorded calls for radio shows and competitions.