إسلام أبوغزالة

• Leading high-impact transformation engagements for government and enterprise clients, focusing on governance
maturity, operational restructuring, and digital enablement.
• Directed a major transformation program for Tahkom, leading a cross-functional team that mapped 91 As-Is and 101
To-Be processes with Value Stream Mapping, redesigning the organizations entire operational architecture.
• Designed and deployed 24 digital tools (dashboards, workflow automation, and reporting systems) adopted across
multiple departments within Tahkom.
• Designing and deploying governance frameworks, business process architectures, and KPI ecosystems aligned with
organizational maturity goals.
• Partnering with C-level stakeholders to align digital strategies with organizational objectives, managing end-to-end
delivery from analysis through adoption.

My main role as a traffic manager is to ensure that all marketing collateral and work from account services flows efficiently to creative and production departments. I’m responsible for keeping everyone on task with projects and deadlines, handling logistics and keeping all parties updated on the progress. My goal? To make sure the project runs smoothly for both the client who requested the project and the professionals who did the work.

Daily management of projects and scope handling. 
* Report on project status, workload and accounts
* Provide timely communication between relevant departments including digital, accounts, creative and production.
* Manage daily schedules.
* Oversee project resources, assisting with the management of freelance requirements bookings
* Arrange creative workshops
* Analyse campaign data
* Hold regular production meetings and status updates.
* Create detailed schedules and set deadlines for various stages of projects
* Distribute assignments to creative teams, other departments,
* Meet with clients to learn more about new project details, give progress updates on existing projects, communicate any issues
* Monitor projects and workloads, adjust assignments and deadlines accordingly
* Maintain job files
* Work with freelancers and contractors to ensure they have the resources needed for their jobs

• Providing advisory services on governance frameworks, operational procedures, and ERP implementation strategy for
mid-to-large organizations.
• Leading ERP selection and deployment projects (MS Dynamics, Oracle, SAP, Odoo, Zoho), aligning system capabilities
with business requirements through structured gap analysis.
• Conducting end-to-end business analysis (As-Is / To-Be), documenting requirements (BRD/FRD), and ensuring vendor
client alignment throughout implementation cycles.
• Designing process improvement roadmaps and operational KPI models that drive measurable efficiency gains.

• Managed a high-complexity technology alignment project, acting as the bridge between client, vendor, and internal
delivery teams.
• Developed structured governance and milestone tracking mechanisms that improved project transparency and
stakeholder confidence.
• Led requirements validation, implementation planning, and quality assurance reviews ensuring deliverables met
compliance and readiness standards.

• Led company-wide operational transformation, establishing integrated governance structures and digital workflows
that improved cross-departmental visibility and accountability.
• Built a centralized data and reporting framework enabling real-time performance tracking across operations, HR, and
finance functions.
• Introduced resource management systems, client feedback mechanisms, and performance monitoring tools that
strengthened organizational agility.
• Partnered with the CEO on strategic planning, technology enablement, and organizational restructuring initiatives.

• Managed ERP implementation and digital transformation programs for major enterprise clients including SAP-related
deployments.
• Led cross-departmental process analysis and requirements gathering, translating complex business needs into
technical specifications and system configurations.
• Established project management standards and governance processes that improved delivery predictability and
reduced scope creep across the portfolio.
• Delivered executive-level reporting on cost, profitability, and milestone achievement, supporting data-driven portfolio
decisions.

• Directed daily operations while leading ERP and workflow automation integration across procurement, logistics, and
finance.
• Conducted business analysis to identify process inefficiencies and implemented operational policies that streamlined
workflows and improved compliance.

I was in charge of planning and managing company marketing, promote a company’s brand, products, and services. My duties included planning campaigns, analyzing metrics, and identifying trends. I have experience in art direction and social media also Im an expert in marketing automation.

Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Plan and manage our social media platforms.
Prepare accurate reports on our marketing campaign’s overall performance.
Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting our industry.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Work with my team to brainstorm new and innovative growth strategies.
Oversee and manage all contests, giveaways, and other digital projects.

I help the B2C, B2B, B2G, G2C to branding themselves increase the market share and improved mental image through digital marketing and marketing automation methods.

Ecommerce & Digital Marketing Manager
Operations Management
Google AdWords
Twitter Ads
Facebook Ads
LinkedIn
Google+
Newsletter
Content Management
SEO

As a Project Manager, I was responsible for planning and overseeing projects to ensure they were completed on time and stayed within budget. I planned and designated project resources, prepared budgets, monitored progress, and kept stakeholders informed the entire way. I also managed multiple projects, including Construction, IT, HR, and Marketing. all while determining and defining project scopes and objectives. I planned resources needed to reach objectives and managed those resources in an effective and efficient manner. I prepared the budget based on the scope of work and resource requirements, tracked project costs to ensure meeting the budget. I developed and managed a detailed project schedule and work plan. all while Providing project updates on a consistent basis to various stakeholders regarding strategy, adjustments.

I Managed contracts with vendors and suppliers by assigning tasks and communicating expected deliverables. I utilized industries best practice techniques, and standards throughout the entire project execution. I Monitored progress and made adjustments when needed, measured performance to identify areas for improvement

— Managed ERP-related implementation projects, coordinated resources and
vendor contracts, established KPI monitoring and governance processes. Directed end-to-end digital operations and ERP system integration, led
teams to improve profitability through data-driven decisions. Managed enterprise migration projects for universities
and corporations, overseeing legacy-to-cloud transitions.

As an eCommerce Director, I was responsible for analyzing, reviewing, recommending and building strategic and tactical changes to Internet Properties that drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance.

Daily activities that I have handled:

Ownership and management of Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality.
Ownership and management of Internet marketing including social media integration.
Ownership and management of Technical Infrastructure.
Ownership and management of SEO measurements and monitoring methodologies.
Direct and manage internal and external teams.
Provide SEO/SEM/PPC and Internet Marketing thought leadership, innovation and process improvement initiatives.

• Google for education
• Business Development Executive
• Manage Stockholders.
• Director of the Egyptian universities and schools projects.
• Train Faculty members on Google app.
• Train students on Google app.
• Transforming curricula to cloud.
• Making class room online.
• Scientific Research Administration.
• Lead generation.
• Ensure projects Criteria.
• Overseeing the accounting, costing and billing.
• Reports preparation.
• Events management.