Graduate Teaching Assistant
Hult International Business School
Total years of experience :17 years, 7 Months
Responsible for performing teaching or teaching-related duties to assist faculty, including mentoring MBA students, grading tests and projects, preparing presentations and instructional guides for classes.
• Graded over 300 papers, team projects and live presentations covering topics like: understanding consumer-purchase process, marketing to subcultures and developing marketing plan.
• Met with students and teams to discuss grades and improvement areas.
• Provided 201 hours of tutoring to international MBA students over 15-week period covering the following subjects: marketing analytics, macroeconomics, managerial economics, and financial accounting.
Chalhoub Group is the leading business group in luxury products in the Middle-East and in Egypt with 65% market share of the fragrance industry in Egypt and 200 employees serving the local market.
Brand Manager. Managed all commercial and trade activities for each of PUIG perfume brands, which includes: Paco Rabanne, Carolina Herrera, Nina Ricci, Valentino, Prada, and Antonio Banderas. Successful results in sales and marketing. Generated $4.2 million in sales in last year. Defined and built a strong distribution network.
• Increased total market share of PUIG brands from 16% to 20% during the first year.
• Built strong distribution network for medium price range brands with forecasted increase in sales of 160% during the first year. Achieved 35% of annual revenue targets during first quarter.
• Achieved total control on parallel market and increased wholesale channel by 60% while maintaining total brand profitability margin.
• Created and mentored the team of indoor sales staff. Developed a training plan doubling productivity.
Schweppes is an international soft-drink brand acquired by Coca-Cola. Corona is a leading chocolate/cocoa brand in Egypt that was acquired by SONID group in 2008.
Brand Manager. Managed Schweppes brand in the Egyptian market. Non-concurrently managed “Corona” rebranding project starting from identifying core brand attributes through research to following up on branding agency, until launching in the market.
• Introduced new SKU to Corona portfolio that doubled coated biscuits sales without any investments.
• Successfully handled all Corona repackaging processes for 84 SKU’s and integrated them into the whole value chain. Recognized for delivering work within strictest of time deadlines.
• Achieved double sales figures each year for three consecutive years, increasing revenues from US $4 million to US $16 million.
• Planed and executed all marketing activities for international brand name “Schweppes”.
• Clarified and Evaluated market gaps and business opportunities based on retail audit analysis.
• Conducted various qualitative and quantitative marketing research projects.
Feedback MENA is a full service marketing research agency offering a complete range of quantitative and qualitative research services across the entire Middle East, North Africa and Levant regions.
As Senior Research Executive (Qualitative Research). I managed qualitative research projects for diverse business industries with a specific focus on B2B and B2C.
• Prepared the research and consultancy projects proposals.
• Collected and analyzed secondary data as per project needs.
• Presented all research findings and marketing plans to company's clients
• Assisted in developing business and marketing plans
• Developing marketing and research plans.
• Approaching marketing research suppliers.
• Preparing marketing and communication plan based on research findings.
Professional Marketing Diploma & Professional Marketing Certificate Certificate level Subjects: - Marketing Fundamentals - Marketing Environment - Customer Communication - Marketing in Practice Diploma level Subjects: - Marketing Planning - Marketing Communication - Marketing Research - Marketing Management in Practice
Overall grade at graduation: V.Good with Honor GPA: 3.23 I participated in many models through studying years: Marketing Model: that conducts a marketing plan for new services for Vodafone that are already launched ( founder of Credit Transfer service) Stock Market Model: Best Broker