إسلام عيد

responsible for Saudi Distributor's Operations Reporting to MENA Director on Sharjah Head Office.
Handling operations for all Trade Channels in KSA.
All Key Account's operations which includes finalization of Annual Product Supply Agreements, New Store Opening Agreements, Listing of New Range, Health & Beauty Events etc.
Responsible for achieving of Sales targets & Marketing related activities.
Plan and prepare annual sales budgets/ in market sales targets/ Shipping Plan.
Prepare Category Activity Plans for the year by brand that includes planned objectives, BTL support, marketing calendar, cost, timings, market share and distribution objectives.
Monitor the marketing issues (visibility status, distribution & availability of new product launches, coverage, BTL activities) through the Distributor's team.
Handling EMAMI All brands, Fair & Handsome, Navratna Oil, Boro Plus including OTC brand Zandu Balm, Fast Relief.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Develop and implement gap Modern Trade & Traditional trade outlets leading by our two Distributors( SARA Co & ZIMMO )
Distributor with key focus on the key accounts.
. Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans, Develop and implement gap Modern & Traditional trade outlets
. Achieve marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans

Develop a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans
• Achieve marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans.
• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Determine annual and gross-profit plans by forecasting and developing annual sales quotas for regions.
• Projecting expected sales volume and profit for existing and new products
• Defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
•• Developing a branded pricing and promotional model - specific to Middle East (K.S.A).
• Working with the relevant distributor to increase distribution gap.
• Holding full P&L responsibility
• Distributor’s relationships including Supply Chain & Logistics, Marketing and Finance
• Develop and implement gap Modern & Traditional trade outlets
• Control Distributor’s sales team operation.
• Sell new items initiatives to meet and exceed company objectives (Displays, features, promotions & price objectives).
• Market analysis (Private Label, Distributor’s & own Brand)

• Managing a sales team, Wholesale, Modern Trade, Retail&CashVan.
• Training the sales team to achieve the objectives of the company in line with company policy
• Make plans to follow up on sales and collection
• Achieve the goals monthly and yearly follow the movement of warehouses and deficiencies and the application of company policy and the work of the contracts and agreements with key clients and control expenses
• Coordination with the departments of marketing and advertising plans to do the actual work to develop the sales reports, weekly, monthly and annual variables and follow up with sales executives and managers to work his training courses for team work and follow up the positive steps and solve problems and a detailed report to the Director of the company
• After going through the horizontal & vertical Channel, Succeeded in Controlling and reducing the Marketing Spend by channels thus increasing profitability per case.
• Planning to take prompt and corrective action whenever needed to improve the performance. Managing encouragement programs to sales staff.

• Encouraging, motivating the Sales and Merchandising team to achieve the tasks and goals according to the annual sales plan.
• Explaining and training the sales team to work on the fundamentals to insure our brands market share.
• Solving the business related problems of the sales team to work in free and healthy sales environment.
• Distributing Monthly & Quarterly targets as per the area.
• Reporting achievements & priorities for the senior management on a monthly & quarterly basis.
• Creating the JBP of the KBI’s Annual Contracts with Key Accounts customers to insure the yearly growth & achievements.
• Creating special promotions/offers for the Key Accounts customers.
• Observing closely the competitors activities & promotions.

• Team Leader
• Daily report, Sales Plans And Training Salesmen
• Brands & Products Marketing Activities
• Follow up daily target, forecasting, company target and company policy
• Sales fundamentals, S.M.A.C Objectives Training the sales team to achieve the objectives of the company in line with company policy
• Make plans to follow up on sales and collection
• Achieve the goals monthly and yearly follow the movement of warehouses and deficiencies and the application of company policy and the work of the contracts and agreements with key clients and control expenses

• Did a creative idea’s in sales Skills Planning, monitoring, organizing and Controlling with the proper execution of the sales team in order to achieve optimum distribution of company product
• Customer relationship Customers Business Development & Business
Handling Direct distribution route
• Increased Stock availability and presence of the brands (SKU)
• Achieved 100 % sales target and Commitments
• Activate new outlets
• Total control of credit in the market
• Maintain good business relationship with customers
• Maintain strike rate at 85%
• Controlling of expire by the rotation of the products by using First-in First-out

• Handling Direct distribution route
• Increased Stock availability and presence of the brands (SKU)
• Achieved 100 % sales target and Commitments
• Activate new outlets
• Total control of credit in the market
• good business relationship with customers rotation of the products by using First-in First-out (FIFO) manner
a sales representative company Hadithi responsible for sales of the Eastern Region (Pharmacies - Supermarket - Groceries - gift shop), and I was covering the areas of Khobar, Dammam, Alhsa, Hafer Elbaten-Khafji and the military base

I was working a sales representative cover the western area and the Elbehira and collect the sale and promotion of growth and increase number of customers and you snap the steps of visits and fundamentals of selling and planning the geographical and the rate of sales growth and problem-solving