Channel Manager
Arabian Trading Supplies
Total years of experience :9 years, 3 Months
- In charge of 4 Channels (WS_MT_KA_TT)
- Responsible for 4 Cities at southern province ( NAJRAN_Wadi Aldawasser_Sharura_Zahran Aljanub )
- Responsible for six Sales Reps
- Accountable for 90 Customers Accounts (WS_MT_TT)
- Develop trust relationships with a portfolio of major clients to ensure they do not turn to competition
- Acquire a thorough understanding of key customer needs and requirements
- Focusing on growing and developing existing clients, together with generating new business
- Responsible for the development and achievement of sales through the direct sales channel
- Expand the relationships with existing customers by continuously proposing solutions that meet their objectives
- Ensure the correct products and services are delivered to customers in a timely manner
- Resolve any issues and problems faced by customers and deal with complaints to maintain trust
- Play an integral part in generating new sales that will turn into long-lasting relationships
- Negotiate contracts and close agreements to maximize profit
- Prepare reports on account status
- Setting sales targets for individual reps and your team as a whole
- Monitoring your team's performance and motivating them to reach targets
- Compiling and analyzing sales figures
- Keeping up to date with products and competitors
- In charge of tracking the timeline for closing the customers quarterly and annually targets according agreed targets with the customer in contracts
charge of 3 Channels (WS_MT_TT)
•Responsible for 4 Cities
(KA_SS ) March-2015 till March 2016 at Riyadh
(KA_SR ) AUG-2013 till JAN 2016 at Riyadh
Working in a fast-paced team oriented to achieving the goals and development requested to our company through
Implementation of responsibilities and creating new ideas to make our company pioneered in FMCG.
- Responsibilities :
- Manage $ 6 M sales target Monthly
- In charge of 10 Suppliers, 4 suppliers suppliers, 131 Sku Panda DSD
- Handling 211 Panda Outlets, 22 hypermarkets, 59 superstores, 134 My Panda, 10 Suppliers, more than 200Sku, 5 Sections Grocery, Beverage, Frozen Dairy, Bakery, Non Food
- Implement of inserting Ti & Hi for items in panda D.C
- Coordinate booking process for deliveries before deadline and following up transportation process
- Preparing reports and feedback to receiving planner in Panda D.C , Coordinate returns and outstanding invoices
- Accountable for reducing return of expired products and reporting to channel manager
- Setting daily targets and monitoring performance for each sales rep
- Oversee on merchandiser who is collecting expired items by planning and regulate route plan
- In charge of divided the target by achieve and contribution for each one of panda market
- In charge of target closing plan on weekly phases for team to achieve monthly target
- Establishing and analyzing database to my panda to providing us in setting goals
- Leading and Coaching and monitoring a sales team of 5 Reps
- taking charge of preparation and submission The quantities required by SKU channel manager To be matched with target To be easily achievable
- Developed and carried out sales strategies to achieve the goals
- Accomplishments :
- Increased sales revenue $2, 400 M in 2015 starting march until December 2015 comparing date at last year 2014
- Increased receive deliveries successfully without rejection in PANDA D.C from 77% to 99% comparing with 2013, while sales in 2014 increased by 150% $28 million - D.C Resulting this to decreased penalties caused by Delay the delivery process on time
- Saved $ 450, 000 in costs for D_E meanwhile 6 months through implementing and entering data for each SKU D_E and identify and refine inefficient SKU
- Established good working relationships with each one in panda D.C staff, which it facilitated transactions
- Increased sales in 30 Hypermarket and Super starting August 2013 to last December 2013 by 237% $ 2, 475 million comparing with 2012 $ 1, 44 million and also in 2014 starting January to last of December by 202% $ 2, 855 M in 7 Markets (Northeast of Riyadh district )
- Created a data to 112 my Panda stores by Location and store leader and area manager, Achieved sales in 2014 $ 382, 000 SR at 69 Stores in 42 Sku
- Planned and carried out display 18 stand and pos materials without costs on my company and implemented this by relationships
- Generated new ideas like Identified and proposed what more items return expired and cost my company which reduced profit and already most of proposed items have been deleted
- Trained and supervised the whole team beginning of definition of abbreviations of words to developing them personal skills
- Reduced transportation cost to markets in 2015 reached by 3% comparing with 2014 by 17% when planned and implemented route schedule to merchandiser and supervising on him
- assisted in Coordinate marketing campaigns and special events
- Analyze competition through marketplace information on pricing, products, new products and services, etc. recording all information about all competitors in 9 suppliers More than 500 sku to be
Focuses sales efforts by studying existing and potential volume of dealers.
•Submits orders by referring to price lists and product literature.
•Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
•Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
•Recommends changes in products, service, and policy by evaluating results and competitive developments.
•Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management..
•Compiling lists of prospective customers for use as sales leads.
•Making calls as required to collect receivables.
•Maintaining professional relationships with work colleagues and customers.
•Preparing sales quotations and proposal.
• Maintain stocks and inventory
•Successfully sold and marketed the products in the market
•Provides historical records by maintaining records on area and customer sales.
•Got the “best convincing individual” award
•Improved the accuracy of budget forecast
• Established good working relationships with customers/clients
•Increased sales in each year till reaching growth to%
•Successfully achieved targets within the set deadlines
•Contributes to team effort by accomplishing related results as needed.
Manage $ 6 M sales target Monthly
•In charge of Suppliers, 4 suppliers suppliers, Sku Panda DSD
•Handling Panda Outlets, hypermarkets, superstores, My Panda, Suppliers, more thanSku, 5 Sections Grocery, Beverage, Frozen Dairy, Bakery, Non Food
•Implement of inserting Ti & Hi for items in panda D.C
•Coordinate booking process for deliveries before deadline and following up transportation process
•Preparing reports and feedback to receiving planner in Panda D.C , Coordinate returns and outstanding invoices
•Accountable for reducing return of expired products and reporting to channel manager
•Setting daily targets and monitoring performance for each sales rep
•Oversee on merchandiser who is collecting expired items by planning and regulate route plan
•In charge of divided the target by achieve and contribution for each one of panda market
•In charge of target closing plan on weekly phases for team to achieve monthly target
•Establishing and analyzing database to my panda to providing us in setting goals
•Leading and Coaching and monitoring a sales team of 5 Reps
•taking charge of preparation and submission The quantities required by SKU channel manager To be matched with target To be easily achievable
•Developed and carried out sales strategies to achieve the goals
•Accomplishments :
•Increased sales revenue $2, M in starting march until December comparing date at last year
•Increased receive deliveries successfully without rejection in PANDA D.C from% to% comparing with, while sales in increased by% $ million - D.C Resulting this to decreased penalties caused by Delay the delivery process on time
•Saved $, in costs for D_E meanwhile 6 months through implementing and entering data for each SKU D_E and identify and refine inefficient SKU
•Established good working relationships with each one in panda D.C staff, which it facilitated transactions
•Increased sales in Hypermarket and Super starting August to last December by% $ 2, million comparing with $ 1, million and also in starting January to last of December by% $ 2, M in 7 Markets (Northeast of Riyadh district )
•Created a data to my Panda stores by Location and store leader and area manager, Achieved sales in $, SR at Stores in Sku
•Planned and carried out display stand and pos materials without costs on my company and implemented this by relationships
•Generated new ideas like Identified and proposed what more items return expired and cost my company which reduced profit and already most of proposed items have been deleted
•Trained and supervised the whole team beginning of definition of abbreviations of words to developing them personal skills
•Reduced transportation cost to markets in reached by 3% comparing with by% when planned and implemented route schedule to merchandiser and supervising on him
• assisted in Coordinate marketing campaigns and special events
•Analyze competition through marketplace information on pricing, products, new products and services, etc. recording all information about all competitors in 9 suppliers More than sku to be fixed reference
•created report for competitors in markets to evaluate strengths and weakness in promotion offers and submitting it weekly to national sales manager, This idea influenced positively in whole division, obligated all managers to coordinate strategy promotional offers in different client's accounts to avoid any Contradictions Which would negatively affect in consumer confidence to our clients and also make our client dissatisfaction due to preference another on it.
•Established and shared my expertise to 7 persons of sales Reps team