Ismail Farhat

• Developed and executed annual and monthly sales strategies aligned with corporate and regional objectives.
• Achieved consistent sales growth across multiple FMCG product categories in highly competitive markets.
• Identified and capitalized on new growth opportunities through data-driven sales analysis.
• Led, coached, and developed a multi-level sales team including supervisors and sales representatives.
• Defined KPIs, monitored performance, and conducted regular performance evaluations.
• Improved sales effectiveness and target achievement through structured coaching and field execution.
• Negotiated commercial agreements, pricing structures, trade terms, and promotional plans.
• Built long-term customer partnerships while ensuring profitability and contractual compliance.
• Managed company-owned showrooms and points of sale, overseeing daily operations and sales performance.
• Monitored showroom KPIs including revenue, footfall, conversion rate, and average transaction value.
• Ensured brand standards, merchandising excellence, and operational efficiency across all locations.
• Led the end-to-end development of the kiosk business model, from concept creation to full commercial rollout inside and out side Kuwait.
• Collaborated with R&D and operations teams to introduce new recipes and product offerings tailored for kiosks and events.
• Designed pricing strategies, operational workflows, and sales execution models from A to Z.
• Established the company as a high-demand vendor for major events, exhibitions, and seasonal activations, generating incremental revenue streams and increasing brand visibility.
• Worked closely with Supply Chain, Finance, Marketing, IT, and Operations to ensure product availability and execution excellence.
• Supported new product launches through aligned sales execution and market readiness.
• Prepared detailed sales performance reports and presented insights to senior managers.
• Coordinated sales forecasting with production teams to align inventory availability, enhancing order fulfillment consistency and reducing backorder incidents.
• Developed incentive plans that motivated sales teams, driving consistent achievement of targets and enhancing overall revenue growth in regional markets.

Handling all Sales Channels Coops - KeyAccount - General trade - Export

Showrooms operation