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Ismail Farhat, sales manager

Ismail Farhat

sales manager·KDD

Kuwait

Bachelor's degree, Business Administration

Work experience

Total years of experience: 19 years, 11 months

sales manager

December 2022 - Present

KDD

Al Kuwait, Kuwait

December 2022 - Present

• Developed and executed annual and monthly sales strategies aligned with corporate and regional objectives.
• Achieved consistent sales growth across multiple FMCG product categories in highly competitive markets.
• Identified and capitalized on new growth opportunities through data-driven sales analysis.
• Led, coached, and developed a multi-level sales team including supervisors and sales representatives.
• Defined KPIs, monitored performance, and conducted regular performance evaluations.
• Improved sales effectiveness and target achievement through structured coaching and field execution.
• Negotiated commercial agreements, pricing structures, trade terms, and promotional plans.
• Built long-term customer partnerships while ensuring profitability and contractual compliance.
• Managed company-owned showrooms and points of sale, overseeing daily operations and sales performance.
• Monitored showroom KPIs including revenue, footfall, conversion rate, and average transaction value.
• Ensured brand standards, merchandising excellence, and operational efficiency across all locations.
• Led the end-to-end development of the kiosk business model, from concept creation to full commercial rollout inside and out side Kuwait.
• Collaborated with R&D and operations teams to introduce new recipes and product offerings tailored for kiosks and events.
• Designed pricing strategies, operational workflows, and sales execution models from A to Z.
• Established the company as a high-demand vendor for major events, exhibitions, and seasonal activations, generating incremental revenue streams and increasing brand visibility.
• Worked closely with Supply Chain, Finance, Marketing, IT, and Operations to ensure product availability and execution excellence.
• Supported new product launches through aligned sales execution and market readiness.
• Prepared detailed sales performance reports and presented insights to senior managers.
• Coordinated sales forecasting with production teams to align inventory availability, enhancing order fulfillment consistency and reducing backorder incidents.
• Developed incentive plans that motivated sales teams, driving consistent achievement of targets and enhancing overall revenue growth in regional markets.

Company industry:
FMCG
Job role:
Management

Operation Manager

June 2022 - November 2022

Brand Aid - Nestle

Al Kuwait, Kuwait

June 2022 - November 2022

Company industry:
Merchandising
Job role:
Management

Retail Sales Manager

September 2017 - May 2022

Petra Foods Manufacturing Company

Al Kuwait, Kuwait

September 2017 - May 2022

Handling all Sales Channels Coops - KeyAccount - General trade - Export

Company industry:
FMCG
Job role:
Sales

Retail Stores Supervisor

July 2006 - September 2017

X-cite - Alghanim electronics

Al Kuwait, Kuwait

July 2006 - September 2017

Showrooms operation

Company industry:
Heavy Industry & Metallurgy
Job role:
Management

Education

European Global School University - Kuwait

March 2022

March 2022

Bachelor's degree, Business Administration

Kuwait

GPA (point): 4.10 out of 5

GPA (point): 4.10 out of 5

X-cite by Alghanim industrial

February 2017

February 2017

Diploma, Talent development

Kuwait

GPA (point): 0 out of 4

GPA (point): 0 out of 4

Talent development

X-cite by Alghanim industrial

November 2016

November 2016

Diploma, Financial Managment

Kuwait

GPA (percentage): 1%

GPA (percentage): 1%

Course

X-cite by Alghanim electronics

February 2016

February 2016

Diploma, KPI's Development Plan - setting goals & expectation

Kuwait

GPA (point): 1 out of 4

GPA (point): 1 out of 4

KPI's Development Plan - setting goals & expectation.

X-cite

January 2016

January 2016

Diploma, managment - Team leader skills (Roud Map)

Kuwait

GPA (point): 1 out of 4

GPA (point): 1 out of 4

enhacment plan .....

X-cite

December 2015

December 2015

Diploma, TDC lead and manage retial business

Kuwait

GPA (point): 1 out of 4

GPA (point): 1 out of 4

TDC lead and manage retial business

ilm Accredited Center

December 2015

December 2015

Diploma, white belt and yellow belt - Lean six sigma

Kuwait

GPA (percentage): 1%

GPA (percentage): 1%

implement the career objective with the emlpoyees.

X-cite by Alghanim electronics (ilm)

August 2015

August 2015

Diploma, Lead & Manage a Sales Team

Kuwait

GPA (point): 1 out of 4

GPA (point): 1 out of 4

Assist in the recruitment process for the sales team and assigning their duties and tasks. Plan & prapre work schedule for the emlyoees. Manage all the admin work like ( annual vacation, sick leave, breaks & duty time).

Alghanim industrial

December 2013

December 2013

Diploma, products knowledge

Kuwait

GPA (point): 1 out of 4

GPA (point): 1 out of 4

product knowledge

Beirut arab university

June 2004

June 2004

Diploma, English Studies

Lebanon

GPA (point): 1 out of 4

GPA (point): 1 out of 4

summery cours - expertise

Expression

May 2004

May 2004

Diploma, Certification / diploma English courses

Kuwait

GPA (percentage): grade%

GPA (percentage): grade%

english cours - level 4 of 5

Al- gamel school

July 2003

July 2003

High school or equivalent, Certificate

Kuwait

GPA (point): 1 out of 4

GPA (point): 1 out of 4

high certificate school

Skills

Negotiation
Expert
Negotiation
Expert
Teamwork
Expert
Teamwork
Expert
Time management skills
Expert
Time management skills
Expert
Analysis
Expert
Analysis
Expert
Customer Service
Expert
Customer Service
Expert
customer service
Expert
customer service
Expert
Retail busniess
Expert
Retail busniess
Expert
SAP & POS Knowlegde
Expert
SAP & POS Knowlegde
Expert
communication skills
Expert
communication skills
Expert
Develop, Motivate and retain staff and leadership
Expert
Develop, Motivate and retain staff and leadership
Expert
organise sales activities
Expert
organise sales activities
Expert
Marketing
Expert
Marketing
Expert
Cost control / managment
Expert
Cost control / managment
Expert
Operation skills
Expert
Operation skills
Expert
Inventory analysis
Expert
Inventory analysis
Expert
set enhancment plan
Expert
set enhancment plan
Expert
Microsoft office
Expert
Microsoft office
Expert
marketing strategy
Expert
marketing strategy
Expert
negotiation
Expert
negotiation
Expert
key account management
Expert
key account management
Expert
problem solving
Expert
problem solving
Expert
merchandising
Expert
merchandising
Expert
leadership skills
Expert
leadership skills
Expert
knowleadge of kuwait market
Expert
knowleadge of kuwait market
Expert
Quiz
Expert
Quiz
Expert
Product Knowledge
Expert
Product Knowledge
Expert
AL
Expert
AL
Expert
Customer Service
Expert
Customer Service
Expert
English
Expert
English
Expert

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Certifications
Bachelor of business administration
White belt and Yellow belt - Lean Six Sigma
Jan 2021

Training
Team leading Skills
Alghanim industrials
Lead & Manage Retail Business
Alghanim industrial