Marketing Manager
Armoush Tourist Investments Co. Ltd
Total years of experience :19 years, 5 Months
• Farah Catering:
o Took over Zain Telecom Cafeteria, Handling branding, training of
employees, time management, research, customer satisfaction
management and menu optimization.
o My challenge was to increase sales from 150 Meals to 240 Meals.
Managed to reach 270 meals without advertising.
• Managing 8 marketing team members in the main offices and 60 LSM (Local
store marketing) members in the restaurants.
• Handle the ATL, BTL, Digital, Media and PR.
• Started the Social media department with Facebook and Instagram including
SEO, SEM, WOS, MWOS, M4D, NGK and DMB.
• Started up the Ronald McDonald House Charities (RMHC) in May 2017
• Handling the Advertising and Media agency in Jordan, Lebanon and Dubai
• Working on annual plans with the regional office.
• Study and analyze the quarterly reports done by Market-i Research Services &
Consultancy based in Dubai.
Handle the marketing department.
• Handle the annual marketing Budget and Calendar.
• Studied the product mix and check the strong vs weak points for every single
product and work to lift its sales.
• Handling the Advertising and Media agency in Jordan, Lebanon and Dubai
• Working on annual plans with the regional office.
• Study and analyze the quarterly reports done by Market-i Research Services &
Consultancy based in Dubai.
• Started up the digital media department.
• Managing a cell of 8 members handling the agency’s major accounts such as Nabil Food
Products, Mercedes-Benz, Bank of Jordan, Kia Motors, Cozmo, Bhs, Readers, Hamleys,
Jordan Insurance Company, Nader Group, Al Maabar Real Estate, The Residences of St.
Regis Amman and Marsa Zayed Aqaba.
• Liaise with Media Edge for all media related bookings from press, radio, TV, magazines,
outdoor and online.
• Assisted the client’s marketing team to formulate an annual strategy, set budgets and
brand direction.
• Courses During work:
o Creative Strategy course by Simon Silvester, the Head of Planning for Y&R
Brands in EMEA (April 2011).
o Corporate Social Responsibility (CSR) training course (May 2011).
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wi-tribe Jordan (Internet provider
Handled all communications-related projects and worked on the full brand launch
campaign that includes ATL, BTL, Media and PR.
• Managed three Agencies: Advize-Grey, Madison Digital &TRACCS PR Agency
• Conducted monthly research with the Customer Care and Sales Departments regarding
every campaign released and feedback received.
• Worked on the full Marketing campaign launch for the Jordan office, the same artwork
was then implemented in wi-tribe Pakistan and Philippines as a success story by the
regional office in Bahrain.
• Ensured that the website is up-to-date by my team.
• Created and updated social media content for facebook and twitter with interesting
content to keep the followers active.
Worked on full strategies and advertising campaigns that include ATL, BTL and PR.
• Fully handled major accounts such as: Muscat City Centre (the largest mall in Oman),
UNICEF, Al-Bustan Palace (Seven Star Hotel), Crowne Plaza (Five Star Hotel), Oman
Mobile, Electricity Holding Company and Mena Business Services (MBS) accounts.
• Implemented the client’s marketing briefs through internal media and creative briefing
procedures.
• Ensured implementation of all marketing efforts within the time frames and budgets.
• Handled the accounts of: Coca-Cola, MobileCom, Nescafe, Nesquik, Shoot, Orbit,
Siemens Mobile, Zara Center, Seagulls (including Mood FM, Beat FM, Spiderman
Magazine and Milh wa Sukkar Magazine), Wall Street, National Shipping Services, Novo
Nordisk, Sona and Image office furniture.
o Courses During work:
§ McCann Eriksson International Communications Essentials.
§ Creative Thinking Development.
Tree By Hilton - Aqaba:
o Managed the marketing plan with the Hilton Marketing team for the
opening of the new Diwan Rooftop Lounge that overlooks the Red
Sea and is considered the highest view point lounge in Aqaba.
o Worked with the designer fully on the full branding.
• McDonalds Jordan:
o A consultant to the Marketing team and helping out in any related
branding issues and any VO recording.
o Planning and advising the Marketing team with any issues related
to the marketing plan.
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