Cluster Marketing and Communication Manager
Radisson Blu Hotel
مجموع سنوات الخبرة :28 years, 9 أشهر
• Responsible for the marketing plan and its execution and related budgeting process
• Develop together with relevant stakeholders (Sales, Meetings & Events, Food and Beverage) the promotion strategy and communication plans
• Define the digital and media strategy. Steer creative and advertising agency and other suppliers
• Implemented the first alignment cross functional process to better plan and execute marketing activities
• Leading with the General Manager the pre-opening marketing communication activities for four-star hotel: PR, indoor and outdoor advertising, media and marketing plan, budget, HR hiring campaign, website CMS, social media communication
• Initiated integrated communication campaigns who generated 10k+ followers on Facebook in one month
• Launch and promote Food and Beverage seasonal or permanent campaigns (e.g. Summer Brunch generated 100% sold covers for 3 months in a raw)
• Responsible for identifying and gathering new business
• Developed account plan based on volume potential and customer needs. Review competitive environment, define price schedule and sales approach
• Successfully managed key accounts across different sectors like Telecommunications, Pharma, FMCG, Government, Airlines, Oil & Gas, Insurance, Consultancy industries
• Substantially increased accommodation and M&E revenues by successfully bringing new corporate accounts (e.g. Oracle and IBM) and securing the existing ones from each sector
• Proposed a strategic sales plan that increased the hotel revenue and index it 1-1-1 for 2 months in the STR
• Developed and implemented integrated communication campaigns at national and regional level
• Participated in the development of brand marketing strategy
• Identified opportunities for sponsorships, promotions for marketing and sales and reduced costs through the use of alternative communication platform and style of communication
• Project management for Dolce TV project, the new digital TV platform outperforming competition by winning 15.000 subscribers within 2 months after launch
• Increased brand awareness to 95% by developing and implementing the first music festival in Romania - B’estfest, (5 days event, 3 years consecutive sponsorship, over 70, 000 attendees/year).
• Business development for the first Ronald McDonald House in Romania
• Provided leadership in fund development activities; identified and initiated relations with prospective individual, foundations and corporate donors
• Coordinated all McDonald’s and Ronald McDonald Children’s Charities Foundation special and fundraising events
• Received Ronald McDonald’s Children’s Charities USA recognition for “Best Operations in the CEE region”
• Taking on some of the CEO's responsibilities and working more closely with the management
• Deputing for the CEO, making decisions and delegating work to others in the CEO's absence
• Liaise with relevant individuals, external organizations etc to arrange meetings, prepare agendas and draft minutes
• Organized press conferences, press materials and company's special events
• Coordinated claims from unsatisfied customers, operating contracts, following up on various projects' outcome
• Wrote and arranged production of different materials such as: brochures, newsletters
• Established and maintaining cooperative relationships with representatives of community, consumers, employees, public interest groups and local media
• Writing speeches and press releases
• Prepared job descriptions, maintained budgetary controls of the department
• Reviewed and answered correspondence, conduct orientation of the company's training programs
• Performed finance and accounting reports including all duties related to the job: scheduling, following up on various financial matters, etc.
Master Degree in Management and Communication in Business 09/2004- 02/2006 National School of Political and Administrative Studies Studies: Marketing, Internal and External communication, Business environment and legal aspects, Financial Business, Crisis Management
University Degree 09/1995 - 02/1999 Hyperion University, Philology Faculty Philology - Romanian/English Section
