Commercial Executive
AL QUDRA SPORTS MANAGEMENT
Total years of experience :22 years, 1 Months
Responsible for developing the commercial chain of health clubs including spa, personal training, GX
facilities for both genders and kids and to search for the new concepts, trends and potential opportunities
according to the market demand and conditions, prepare feasibility studies, business model, operational
model, sales and marketing plans, operation manuals, responsible for initiated projects profit and loss.
Leading the company growth in the commercial health clubs line of the business through developing new
range of services, products and projects that will ensure the company leading position in this segment
Accountabilities:
Discovering, exploring opportunities and identifying trendsetter ideas by researching the market and
related events, publications and announcements
Develop negotiating strategies and positions by studying integration of new venture with company
strategies and operations, examining risks and potentials, estimating market behavior
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Drive peak performance and sales success across the projects sales and activities
Plan persuasive approaches and pitches that will convince potential clients or partners to do business with
the company
Develop the new projects concepts technically and prove the know-how of the new ideas
Study the new projects locations, lay outs, spaces, catchment areas, competition and prepare SWOT
analysis for the nominated site
Develop the new projects scopes statement in order to communicate with the concerned departments and
other specialized contractors
Develop the new projects plan including the subsidiary plans (scope, time, cost, quality, human resources,
communication, procurement, risk and stakeholders)
Lead project implementation activities according to the project master plan
Execute the project activities and ensure the projects are performing the work in accordance to the
indemnify scope
Monitor and control the project activities and take necessary action to streamline the performance with
the approved project performance baseline
Report to the management in a weekly manner about the project states, progress, issues, highlighting any
deviation in the implementation through conducting trend analyses and forecasting and recommending
the corrective or preventive action to maintain and balance the project constrains
Perform variance analysis on the running projects actual expenses against budget and verify the rout cause
of the variance and take the necessary action to chive the pre-defined targets
Create the third parties contract drafts, reflecting all the main targeted obligations and liabilities
Design the third party and suppliers selection criteria according to the project objectives and constrains
Handover the new projects operationally to the club managers after completing the project set up scope
successfully
Perform project closure process after validating the final acceptance of the project deliverables according
to the project approved plan
Recording all the project documentation and issue a project final report highlighting all the lessons learned
from the projects and decisions taken and reasons behind taking dose decisions for the future project use
and for updating company process assets
Supporting all other sports division team with the projects available financial data for the process of
continuous development
Identify the project risks and prepare risk management plan, including risk response plans and
recommending actions to mitigate any unknown risk
Lead the project sales and take the necessary action to achieve the target projects profit and income
Introduce continuous development plans for the running clubs
Supervise the daily operation, staff issues, customer complains of the running projects through the club
manager reports analysis
Plan regular and random visits to the clubs
Represent the company in a professional manner in the local and international events and enforce a
professional attitude in communicating with the clients and team members
Successfully achieving yearly budget for Health club and Spa
Developing cutting edge services while providing a luxury services level to guests and members
Accountabilities:
Responsible for the day-to-day operations of the Health club and Spa
Managing profit and loss, team members and services
Conducting promotional campaigns
Maintaining stock inventories and payroll management
Recruitment, training and supervision of employees
Creating weekly work schedule, training of new employees and arranging workshops on new techniques
and procedures
Generating business awareness through implementation of various promotional schemes for the hotel
guests
Collaborated with the General Manager in planning & implementation of annual business plans
Coordinating with subordinates on daily tasks and activities. Conducting sales trainings for the team
Maximized customer satisfaction through prompt resolution of queries and qualitative service delivery
Generated various status reports for the senior leadership team aligned to business requirements
Accomplishments:
Acknowledged for enhancing YOY market share by 10% and bringing in new partners on board
Accountabilities:
Defined & implemented strategies aimed at retention/ enhancement of market share in the B2B & B2C
segment for UK, German, Austrian, Swiss, Egypt, Maldives and Mauritius Hotels (Global Sales Office)
Collated market intelligence on competition & market trends in reengineering/ restructuring of business
strategies
Coordinated with the Tourism Board Representation Office (Crans Montana- Switzerland)
Developed & maintained productive business relationship with key decision makers across client
organizations
Represented hotels and Tourism Board in UAE and KSA
Participated in Corporate Business, Networking Events, Joint Marketing Ventures & Trade Shows in UAE
and KSA
Focused on maximizing brand awareness for resorts in negotiation with key tour operators and Middle
East TA
Monitored GDS visibility of hotels, competition rates, promotions and availability
Maximized business generation through cross-selling of properties to existing clients and prospects
Set up strategic partnerships with travel agents across UAE, KSA, Qatar, Bahrain and Oman
Organized familiarization and educational trips to different properties
Drafted reports based on business requirements
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