Marketing Coordinator
Omar A. Balubaid Group
Total des années d'expérience :8 years, 11 Mois
• Conduct market research to find answers about consumer requirements, habits and trends.
• Translate complex data and analytical models into insights that can be
used to develop marketing strategies.
• Brainstorm and develop ideas for creative marketing campaigns along with creative team.
• Assist in developing marketing plans and undertake execution of marketing activations.
• Coordinate with all concerned departments to guarantee adequate
planning, execution and monitoring of marketing activities.
• Manage the digital marketing budget which has coincided with a stelar
increase in conversion rates and a decrease in CPL.
• Develop a social media content strategy alongside the in-house creative
team and the social media community manager.
• Oversaw the development of a new website for Autozone working
closely with the web development team.
• Analyze marketing data (campaign results, conversion rates, trac etc.,
CRM data) to help shape future marketing strategies and to optimize
campaigns.