IYAD RASMI, Deputy General Manager

IYAD RASMI

Deputy General Manager

Century Horizon Metal Industries Co

Location
Saudi Arabia - Riyadh
Education
Master's degree, Business Administration
Experience
21 years, 9 Months

Share My Profile

Block User


Work Experience

Total years of experience :21 years, 9 Months

Deputy General Manager at Century Horizon Metal Industries Co
  • Saudi Arabia - Dammam
  • March 2023 to August 2023

CHMI; a company specialized in Aluminum industry solutions involving design, fabrication & installation.
Main Task:
Led a project implementation undertaken by third party business consultancy company aimed to reengineering of internal processes and procedures to develop a proper performance management system within a new developed organizational structure. Specifically, to:
• Develop a manual of procedures, processes, flow charts & work instructions.
• Create a new organizational structure & communication reporting protocols.
• Develop a three years’ strategic business plan.
Responsibilities:
• Helping in developing organization’s strategic plans and ensure effective implementation. Setting objectives, monitor progress and make adjustments as necessary. Overseeing specific departments or projects to ensure alignment with the overall organizational strategy.
• Overseeing day-to-day operations, directing and aligning processes with efficient coordination and communication between departments’ managers, identify priorities and allocate resources to maximize efficiency and productivity.
• Directing company development strategy through defining high level goals, setting focused approach and identifying marketing & sales channels to drive business growth.
• Involved in financial management activities, such as budgeting, forecasting and financial reporting. Analyzing financial data and market trends to identify opportunities and potential risks and use this information to develop financial plans and budgets that align with the organization’s goals and objectives
• Directing the process of hiring, training and evaluating of employees.

Divisional General Manager at Emar Tabariyah for Trading & Contracting Co (ETCO)
  • Saudi Arabia - Riyadh
  • March 2022 to February 2023

ETCO; a company working in the field of construction & renovation, electromechanical works, decoration, and telecommunication works.
Main Task:
Founded a new division as a specialized business unit acting independently in providing total solutions in fire protection field, safety & security systems, licensed by Civil Defense & Central Security Unit in Ministry of Interior for the scope of installation & maintenance.
Responsibilities:
• Set the general business plan, defined the short-term and long-term objectives & identified necessary elements to achieve it.
• Developed marketing & sales strategy that analyze the market, identified potential clients, understand competitors’ position and accordingly promoting the company services to customers.
• Identified the required resources to run the new business in terms of assets and manpower.
• Supervised the process of creating company profile, marketing brochure, and basic company document and formats.

General Manager at SFFECO
  • Saudi Arabia - Riyadh
  • January 2018 to September 2021

Main Responsibilities:
• Directing business development strategy through defining high level goals, setting focused approach and identifying marketing channels to drive business growth.
• Creating annual business objectives based on different parameters; including past revenues history, analysis of potential market opportunities, and available resources like production capacity and provision of goods.
• Supervising annual budget preparation and insure implementation of budget plan through the year with monitoring any significant variances on monthly/quarterly basis to take proper corrective action.
• Monitoring company profitability by reviewing financial reports regularly to identify areas needing cost reduction or process improvement.
• Overseeing daily business operations, directing and aligning processes with efficient coordination and communication between departments’ managers for effective functioning and successful job completion.
• Controlling company general price list & setting pricing policies to maximize sales and maintain business profitability.
• Directing the process of hiring, training and evaluating of employees.

Area Sales Manager at SFFECO
  • Saudi Arabia - Dammam
  • July 2012 to December 2017

• Managing sales team in the territory and developing business plan, setting individual sales targets, monitoring the performance of sales team and meeting sales targets.
• Generating regular sales reports to top management reflecting the achievement of sales goals, monthly & YTD, and forecast potential deals in remaining period of the year.
• Building and maintaining clients’ relations; meet with them to discuss their changing needs, solve their problems and assess the quality of company's relationship with them.
• Implementing company strategies in sales & marketing, assist in developing annual marketing plan.
• Monitoring the movement of goods into and out of branch warehouse by reviewing materials aging report regularly to ensure effectiveness of operations.
• Managing company participation in necessary exhibitions and events related to core industry in the territory.

Projects Manager at Juma Al Majid for Electromechanical Works - Safety & Security Div.,
  • United Arab Emirates - Dubai
  • January 2005 to May 2012

• Planning, organizing & controlling the project activities during the total project life cycle from design to testing and handing over.
• Identifying needed resources and assigning individual responsibilities.
• Monitoring site work progress and submitting invoices regularly to maintain the cash flow of the project.
• Managing more than one running project in parallel.
Main Executed Projects  Power Trans. substations in Palm Jumeirah
 Dubai Marina Office Tower  Presidential Palace
 Factory & warehouses

Sales Engineer at SFFECO
  • Saudi Arabia - Riyadh
  • April 2002 to December 2004
Sales Engineer at Middle East Agriculture Co. (MEAC) - Pumps Div.
  • Saudi Arabia - Riyadh
  • May 2001 to February 2002

Education

Master's degree, Business Administration
  • at Preston University
  • May 2012
Bachelor's degree, Mechanical Engineering
  • at Jordan University Of Science And Technology
  • January 1999

Specialties & Skills

Business Operations Management
Sales Operations
Sales and Marketing Management
Strategic Planning
General Management
Visionary Leadership
Projects Management
Analytical Problem Solving
Cross-Functional Team Management
P & L Management
Computer using - MS Office & MS Projects, ERP Oracle
Communications

Languages

Arabic
Native Speaker
English
Expert

Memberships

Saudi Council of Engineers
  • Member
  • July 2012
Jordan Association of Engineers
  • Member
  • January 1999