eCommerce and Digital Marketing
Cozmo Travel
Total years of experience :13 years, 1 Months
- Managing the Digital and eCommerce for the company including P&L responsibility.
Develop online ecommerce strategy for myholidays.com
o Create business plan, financial forecast / P&L & ROI, research & market penetration strategy.
o Lead website and mobile technology innovation road map.
o Lead operational setup & customer experience strategy for both website and mobile platform
o Develop and drive content integration strategy with major suppliers like Amadeus, Galileo, GTA, Expedia, Travelfusion, Hotelbeds
o Lead branding and marketing strategy to establish the brand in online segment.
o Develop and drive fraud risk management for online business
o Develop and drive Payment gateway strategy for the ecommerce website.
o Develop and drive Mobile strategy and mcommerce ( iOS and Andriod)
Lead online business plan, financial forecast / P&L & ROI, research & market penetration.
o Lead B2C technology innovation road map for online B2C penetration
o Lead operational setup & customer experience strategy for both desktop and mobile platform
o Lead brand creation and marketing strategy for online platforms
o Supplier relations and contract negotiations for inventory management and utilization
o Risk & change management for online adaptation
o Lead Mobile strategy for B2C and B2B penetration
o Customer Journey Mapping for better customer interaction and satisfaction
o Analytics driven data mapping and Marketing strategy for market penetration
o Lead CRM initiative for customer centricity
o Drive innovative affiliation and alliances for top line business growth
o Create and lead dynamic teams ( MKT, IT, Sales, Support) to align to the business growth.
o Lead the Digital Marketing initiatives for the Bank
o Experience across various channels of banking i.e. Internet, Mobile and ATMs.
o Experience across verticals like Internet banking, e-commerce, WAP & Mobile sites and banking & payment systems.
o Planning and execution of various campaigns on alternate channels for activation and usage.
o Enhance customer experience on the channels and capitalizing on new revenue opportunities.
o Conceptualization, development, implementation and evaluation of Internet banking and Mobile banking products & services.
o Migration of transactions from the Bank branches to low cost channels (Internet Banking, Mobile Banking and ATMs)
o Execute the channel migration strategy and plan on various channels.
o Implemented the Mobile Banking platform for Credit Card usage in coordination with global partners.
o Execute campaigns to increase revenue through Internet banking & ATM channels.
o Lead Search Engine Optimization, Search Engine Marketing, Social Media Marketing & Optimization and onsite visibility
o Coordinate with various stakeholders for product development and implementation.
o Monitor website performance and take remedial measures to ensure outstanding performance.
o Manage the team and coordinate with various vendors to get the projects developed and implemented.
o Conduct competitive product research and develop clear business cases for new products and service enhancement.
o Conduct AB testing on prime inventories and evaluate the performance across channels.
Bachelor of Engineering in Computer Science ( BE)