Jae Woon Shim

CHEIL WORLDWIDE Seoul, Korea
Assistant Marketing Manager, Sports Marketing Team (Football) Nov. 2011 ~ Jun. 2013
• Daily communication football sponsorship activities with Chelsea Football Club to support organizing and implementing of Samsung global marketing and promotional programs (Chelsea Youth Football Camp, Chelsea pre-season tour in the US 2012, dealers and customers Chelsea hospitality programs and other various programs)
• Daily communication football sponsorship activities with CAF (Confederation of African Football) to support and implement global marketing programs: The 'African Cup of Nations Gabon-Equatorial Guinea 2012' and 'African Cup of Nations South Africa 2013'
• Sponsorship activities with AFC (Asian Football Confederation) to support and implement global marketing programs: The 2014 Brazil World Cup Qualifiers for Asia
• Sponsorship activities with KFA (Korea Football Association) to implement local marketing programs: A-Matches
• Football strategic projects: Chelsea contract renewal, other search for new football sports properties

VOLVO CAR KOREA Seoul, Korea
Assistant Marketing Manager, Marketing Team Apr. 2011 ~ Nov. 2011
• Responsible in Public Relations (local market press releases, relaying & translating global news from Sweden headquarters to the local market)
• Dealer marketing activities support & promotion (customer & journalist test-drive, car display, photo session, showroom opening events etc.)
• Project manager of the official Volvo Car Korea website (www.volvocars.com/kr) & SNS (Facebook, www.facebook.com/VolvoCarKorea)
• Project manager of the 'Volvo Master's Amateur' & the 'Volvo World Match Play Championship' golf event

• Assistant project manager in organizing the 'Ballantine's Championship 2008' Title Sponsor (first official European PGA Golf Tour in Korea, US$3 million tournament, winning cash prize US$519, 000)
• Project manager of accommodation and complimentary tickets for media, Pro-Am, PRK staffs, prize winners and other VIPs
• Responsible in developing the Championship micro-site both in English and Korean and conducting online promotions and events (www.ballantineschampionship.com)
• Supported players sponsored by PRK and managed off-site storage unit including inventory control
• Responsible of inviting consumers to Pro-Am and Golf clinics
• Responsible of running special promotions in hypermarkets and maximizing visibilities in top golf courses and driving ranges
• Executing golf-experience events in bars, airports and on the website

• Project manager of Value In Kind (VIK, efficient transportation of VIP and Local Organizing Committee cars and team buses) for 2006 FIFA World Cup(TM) (900 cars, 2, 700 bus days) and UEFA EURO 2008(TM) (472 cars, 933 bus days)
• Project manager of Hyundai's heritage program, the 'Goodwill Ball' (goodwill messages signed on a gigantic football from football fans all over the world) and the Finale Ceremony for the 2006 FIFA World Cup(TM)
• Assistant project manager of initial planning and budgeting to operate a five-a-side amateur football tournament worldwide, the 'Hyundai Football World Championships' for the 2006 FIFA World Cup(TM)
• Assistant project manager of 'Be There with Hyundai' for the 2006 FIFA World Cup(TM), posting winners' cheering slogans in their respective national team buses
• Assistant project manager of 'Fan of the Match' for the 2006 FIFA World Cup(TM), each selected Fan presented to the crowd on the giant screen during the half-time at every match
• Assistant project manager for the 2006 FIFA World Cup Germany(TM) Online Micro-site filled with features such as the ultimate quiz show, sponsorship history, introduction of the FIFA World Cup(TM) Global Marketing Programs, the latest FIFA World Cup(TM) press releases and the gateway to the Hyundai Fan Corner ('Be There with Hyundai' slogan submission and online poll before the tournament kick off, 'Fan of the Match' voting to select the Fan of the Tournament, a Virtual Showroom to showcase the vehicles provided for the tournament and a link to the official website of Hyundai Motor Company)
• Assistant project manager of Ticket & Hospitality for the 2006 FIFA World Cup(TM), 25, 000 tickets worth $4.5 million and hospitality involving 5, 000 hotel rooms
Project manager of the 2006 FIFA World Cup™ and UEFA EURO 2008™ Graphic Guideline to Hyundai-Kia distributors (250 distributors in 150 nations)
• Led planning and producing of promotional materials to be distributed to global Hyundai-Kia distributors, co-branding with FIFA & UEFA and upholding the quality standard of both parties
• Responsible of Hyundai Motor Company’s English and Korean website for the 2006 FIFA World Cup™ Sports corner (http://worldwide.hyundai.com/web/EventSports)
• Korea Football Association (KFA) sponsorship and communication activities

LG ELECTRONICS (5 months) Seoul, Korea
Assistant Marketing Manager, Digital Display Division / Overseas Sales & Marketing Team Jan. ~ Jun. 2005
• Exported LG 'Flatron' LCD and CRT computer monitors to the Middle East and Africa
• Increased sales in responsible areas (Gulf countries, Saudi Arabia and Nigeria) through marketing and promotional activities
• Developed the product road map and implemented marketing communication for the responsible areas
- Gulf countries (UAE & Gulf Cooperation Council, GCC): 60, 000 quantities per month, worth US$ 8 million, 30% increase (developed one new buyer in Kuwait, Al-Babtain Electronics AEC)
- Saudi Arabia: 10, 000 quantities per month, worth US$2 million, 25% increase (recaptured the number one market share)
- Nigeria: 2, 000 quantities per month, worth US$0.3 million, 10% increase (substantial amount for Africa)
• Liaise with regional product managers to ensure strategy alignment, setting the market price and drive synergy across markets
• Collected information and optimized the Supply Chain Management (SCM) for the Middle East and Africa Team

OTHER EXPERIENCES

KOREA FEDERATION FOR ENVIRONMENTAL MOVEMENT (2 months) Seoul, Korea
Intern, Environmental Education Division Mar. ~ May 2004
• Assisted publish environmental education magazines for children
• Environmental friendly children education through camping experiences