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Jai Lulla, Deputy Marketing Manager

Jai Lulla

Deputy Marketing Manager·Future group

United Arab Emirates

Master's degree, Management Studies - Marketing

Work experience

Total years of experience: 8 years, 1 months

Deputy Marketing Manager

January 2008 - January 2012

Future group

United Arab Emirates

January 2008 - January 2012

• Developed the marketing objectives for the brand, created and maintained annual / season
marketing calendar which included thematic campaigns to launch new product collection,
highlight product range and promotional campaigns to sustain the brand like Sale, New store
launches etc.
• Briefed the creative agency to develop effective campaigns and buying guides for the brand
on print, radio, outdoor.
• Planned media and allocation of marketing spends across the year based on largeness and
importance of promotions on various media.
• Designed, launched and implemented the stores annual Brand catalogue with over 5000
products and 8 versions to ensure enhanced brand imagery.
• Budgeted and tracked weekly sales and footfalls store wise, zone wise, key categories year on
year comparison.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Area Manager

January 2006 - January 2008

Times of Indi

United Arab Emirates

January 2006 - January 2008

• Planning & implementing Marketing strategies
• Liaisoning with the advertising agencies, Creative, Media & Outdoor to ensure
planned outcomes
• Retail Branding - Visibility (Strategy Planning / Execution / Monitoring)
• Branding airport collaterals for improved brand visibility & Internal Team
Coordination with Inflights / Airport operations, Call center, Sales, Revenue Team
to ensure the planned outcome.
•
The
Job role:
Management

Sales and Marketing

January 2004 - January 2006

Nahar Builders and Developers Ltd

United Arab Emirates

January 2004 - January 2006

• Product Design/Development
• Event Management
• Publicity & promotion for the broadloid, Mumbai Mirror.
Projects Undertaken
Job role:
Sales

-

Coca-Cola Beverages Pvt Ltd., Sewri

United Arab Emirates

-

Actively participated in the Price Compliance Survey for Coca-Cola & Pepsi products,
supported by the final report presentation pertaining to selling price disparity amongst
the local retailers.
Job role:
Other

Assistant Marketing Manager

-

GoAirlines Pvt. Ltd, A Wadia Group Enterprise

-

Built & maintained excellent rapport with product teams at the head office and regional
teams to ensure smooth roll out of campaigns and promotions.
• Facilitated celebrity endorsement tie up and maintained brand relationship with the brand
ambassadors.
• Managed the public relations for the brand through organizing press conferences, putting
together press kits and releases .
• Integrated effective digital marketing ideas and tools to increase brand awareness and
following through Facebook, E mailers and Search Engine optimization
• Liaisoning with the market research agency, to conduct market research on brand awareness
/ positioning, competitors' information, market share and other required information, further
analyzing the findings to implement in the future assignments
Job role:
Marketing and PR

Education

Mumbai UniversityVivekanand College ofArtsMumbai UniversitySwami Vivekanand College, Mumbai University

January 2004

January 2004

Master's degree, Management Studies - Marketing

India

Mumbai UniversityVivekanand College ofArtsMumbai UniversitySwami Vivekanand College, Mumbai University

January 2004

January 2004

High school or equivalent, Management Studies - Marketing

India

Mumbai UniversityVivekanand College ofArtsMumbai UniversitySwami Vivekanand College, Mumbai University

January 2004

January 2004

High school or equivalent, Management Studies - Marketing

India

Mumbai UniversityVivekanand College ofArtsMumbai UniversitySwami Vivekanand College, Mumbai University

January 2004

January 2004

High school or equivalent, Management Studies - Marketing

India

Skills

Customer Service Skills
Expert
Customer Service Skills
Expert
Brand Standards
Expert
Brand Standards
Expert
Agency Relations
Expert
Agency Relations
Expert
ADVERTISING
Expert
ADVERTISING
Expert
ASSETS RECOVERY
Expert
ASSETS RECOVERY
Expert
CALL CENTER
Expert
CALL CENTER
Expert
DESIGN
Expert
DESIGN
Expert
DOCUMENTATION
Expert
DOCUMENTATION
Expert
EVENT MANAGEMENT
Expert
EVENT MANAGEMENT
Expert
LA GESTIÓN DE LA MARCA
Expert
LA GESTIÓN DE LA MARCA
Expert
MARKET DEVELOPMENT
Expert
MARKET DEVELOPMENT
Expert
MARKETING
Expert
MARKETING
Expert
SALES
Expert
SALES
Expert
Customer Service Skills
Expert
Customer Service Skills
Expert
Brand Standards
Expert
Brand Standards
Expert
Agency Relations
Expert
Agency Relations
Expert

Languages

English

Expert