Senior Director
Viacom18 Media Pvt. Ltd
Total years of experience :18 years, 11 Months
Marketing / Brand / Product Management / Media Planning & Buying / Events & Launches / Promotions: Building brand focus in conjunction with operational requirements. Ensuring maximum brand visibility and brand market objective. Designing & managing corporate communication, brand image building and product awareness campaigns both on traditional & new media delivery vehicles.
Strategic Planning: Establishing corporate goals, short term and long-term budgets and developing business plans for the achievement of these goals. Business planning and analysis for assessment of revenue potential and identification of new business opportunities. Building new channels/partnerships for the expansion of business.
Business Development & Sales: Developing & maintaining relationship to drive sales initiatives for achieving desired target achievements. Exploring business potential, opportunities & clientele to secure profitable growth in value & volume terms for achievement of business objectives. Team development & management & setting team objectives. Monitoring the progress on a regular basis & ensuring the achievement of deliverables.
Operations: Identifying and developing new streams for long term revenue growth and maintaining relationships with customers to achieve repeat / referral business. Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics. Channel Management for maximum product penetration, coverage & distribution. Monitoring effective merchandising at the outlets for product promotion activities. Maintaining the stock of material without any variance by conducting stock verification and documentation.
Key Client Servicing: Interfacing with clients and maintaining relations for ensuring continued & repeated business in and thereby augmenting business & profitability. Giving sales presentations & negotiating to deliver on profitability of the Plan.
Advertising: Organizing various promotional events within budgetary allocations. Handling appropriate media selection for advertising new product launch campaigns. Collating all the information on product performance, market presence and brand position vis-à-vis competition in liaison with market research & consulting agencies. Possessing excellent knowledge of working of advertising agencies, print & electronic media.
PR Functions: Co-ordinating with PR agencies for developing communication plans based on specific communication objectives and analysing evaluations post communication campaigns to utilise in media plans. Evaluating new communication media from time to time & effectively adopting them as per requirement. Gaining mileage for brands through below the line activities.
Profit & Loss Accontability/Management: Business model understanding & requisite changes aligning it contemporary changes, identifying & garnering new/innovative revenue stream for long term market share, profitability & share holder return maximization
Key Highlights:
- Ideated & created a compendium to select new fiction shows
- Recreated the PLC of SasuralSimar Ka by identifing ways to increase content consumption
- Content selection of Udaan, Madhubala, Bani Ishq da Kalma, Chakravartin Samrat Ashoka etc.
Functional Head: Marketing)
Key Deliverables:
•Handling gamut of operations pertaining to media planning, brand management, PR functions, on air planning, promotion, on ground events, activation and live events.
•Breaking into currently cluttered space of communication with an idea, which will create a lasting impression on the targeted viewers.
•Understanding viewer’s choice of markets and ensuring best possible placement of the channel; sampling the most useable frequency in the market at optimum / minimal cost.
•Keeping a close look on viewer’s pattern across all markets, TG’s and channel on regular basis.
•Generating weekly reports with relevant inputs to the top management.
•Helping the programming team in creating FPC & STT for their respective channels with overall GRP / revenue targets of the orgainsation.
•Managing on ground events so as to develop a two-way communication with relevant TG.
Key Highlights:
•Played a key role in developing & executing Mahuaa TV’s strategy which resulted in more than three times growth in its viewership ratings in the market of Bihar (more than 1 million) & significant growth in the key market of UP.
•Successfully developed & executed Mahuaa News’s way forward strategy which resulted in Mahuaa News being the No. 1 news channel of the market of Bihar.
•Significantly contributed in key areas of promotions, innovations, integrations, events, PR, tie-ups resulting in more than ten times growth of ad sales revenue for the channel in less than six months.
•Functioned in synchronizing the entire OAPP function at Mahuaa Network with immediate results.
•Instrumental in creating a unique sample across the markets of UP & Bihar for immediate feedback & correction on content
• Creative Development: Understanding the current trend of content/creative with specific TG & markets & customizing it as per the requirements of the current market.
• Business Plans & Presentations: Ideating & developing business ideas & presenting it to perspective investors/clients.
• Finance Management, Accounts & Legal: Taking care of all the responsibilities related to Financial Planning for the Company, books of accounts & the legal work which is best suited for the Company.
• Marketing & PR: Ideating & initiating the process of the execution of novel ideas for marketing & PR for various brands of the Company.
• Production: Ideation, creation & budgeting for all the products with the Company & executing the same as and when required.
• Tie Ups & Alliances: Identification of Strategic partners & allying with them to bring in better synergies into the Company.
Major Achievements
1. Created & pitched the Business Plan for a kids channel for the Company
2. Attended MIPCOM ’08 to understand & procure relevant secondary content for the kid’s channel.
3. Ideation & subsequent creation of concepts/formats leading to pitching of the concepts to relevant Broadcasters
4. Supervised the creative & production of a Hindi feature film
5. Helped the Company in attaining profitability in less than 6 months
Major Achievements
1. Created & pitched the Business Plan for a kids channel for the Company
2. Attended MIPCOM ’08 to understand & procure relevant secondary content for the kid’s channel.
3. Ideation & subsequent creation of concepts/formats leading to pitching of the concepts to relevant Broadcasters
4. Supervised the creative & production of a Hindi feature film
5. Helped the Company in attaining profitability in less than 6 months