Account Executive
Socialize
Total des années d'expérience :2 years, 2 Mois
- Manage the social media accounts and digital footprint of major international brands in the MENA region, including Huawei Arabia and Infiniti Arabia;
- Work with clients to create a marketing strategy that includes PR and advertising campaigns;
- Research top influencers, competitors, and trends in the clients' industries;
- Responsible for hands on interaction of the client’s social media accounts (Facebook, Twitter, Instagram, etc.);
- Engage in dialogue and monitoring of customer issues and optimize content for the target audience;
- Monitor trends and provide analysis reports to enhance media distribution and monitoring capacity.
- Assist in the development of promotional giveaways and marketing campaigns;
- Analyze and generate reports on the Rays social media accounts through MLB Advanced Media (MLBAM);
- Work with a wide array of social media and marketing tools including Adobe Social, HootSuite and Prime Lingo by Nielsen Scarborough, which provides a detailed scientific population sample of the local market;
- Create and post content on the Rays social media platforms (Facebook, Twitter, Instagram, Vine, Google+, Pinterest, Snapchat) to engage the fan base and instill the Rays brand pillars of excellence, energy and affiliation in the social media arenas.
- Recruited speakers and effectively built professional relationships with sports business industry leaders attending the largest student-run sports business conference in Canada;
- Coordinated with speakers and their staff members to confirm event details, media inquiries, travel arrangements, accommodations and other specific requests, while also acting as on-site liaison between the committee and the speakers;
- Ensured the ongoing success of the event by promoting the diversity of keynote speakers and maintaining the visibility of the John Molson Sports Business Conference in the sports industry, which included the presence of more than 200 delegates from all around the country.
Bachelor of Commerce, Marketing • Marketing courses include: Marketing Management, Marketing Communications, Consumer Behavior, Personal Selling, Sports Marketing and Strategic Marketing Planning; • Other business courses: Business Communications, Business Law and Ethics, Environment of World Business, Strategic Decision Making and Strategy and Competition; • Actively involved in student life and community events; • Participated in academic case competitions.
D.E.C., International Business • Pre-university degree in International Business; • Completed the following courses: Macroeconomics, Microeconomics, Research Methods, International Business, Quantitative Methods and Media Communications.