Jalal Luqman, Managing Director

Jalal Luqman

Managing Director

Marketing Strategy

Location
United Arab Emirates - Abu Dhabi
Education
Master's degree, Culture
Experience
30 years, 0 months

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Work Experience

Total years of experience :30 years, 0 months

Managing Director at Marketing Strategy
  • United Arab Emirates
  • My current job since January 2017

Manage all aspects of the business
▪ Event and exhibitor Management

designer at G.C.C Summit conference
  • United Arab Emirates
  • December 1998 to January 2019

Designing & executing news set used by Emirates Broadcasting (EBC) & MBC.
▪ General coordinator for outside broadcasting & technical support.

Technical Supervisor at women colleges
  • United Arab Emirates
  • December 1996 to January 2011

for the On-Air Graphics. Dealing with and

Marketing and Communications at Abu Dhabi Tawteen Council, Government of
  • United Arab Emirates
  • October 2008 to May 2009

Develop Marketing Strategies to enhance Tawteen’s role and image.
▪ Manage all functions and responsibilities within division i.e. marketing and branding of Tawteen
and its programs and services, as well as advertising
▪ Ensure maintenance of database of key stakeholders, map their perspectives and views
▪ Lead development, implementation and evaluation of medium- and long-term marketing,
advertising and event hosting strategies and objectives in coordination with Tawteen
Operations and other departments and divisions
▪ Lead development and continuous improvement of key marketing processes (e.g., marketing
planning, execution and evaluation, and marketing communication budgeting)
▪ Review, develop, and implement policies, processes, procedures, and tools for external
communications to apply across Tawteen
▪ Oversee design and implement internal communication strategy
▪ Responsible for hiring external service providers on marketing matters (e.g., public relations,
marketing research)
▪ Provide guidelines for developing quarterly communications strategy (e.g., key messages,
target audiences, communications channels etc.)
▪ Represent Tawteen at key marketing events
▪ Coach Tawteen Management in media handling
▪ Prepare, oversee and ensure adherence to Marketing budget

Head at Abu Dhabi TV
  • United Arab Emirates
  • October 2006 to October 2008

of Quality and Development
▪ Assuring that Production and projects Adhere to the quality regulations of ADTV
▪ Working closely with Department managers to monitor employee candidates under development.
▪ Assist TV Manager in the study of various possible alliances such as Satellite companies,
production houses and various experiences.
▪ Manage projects involving Abu Dhabi TV and other government agencies and coordinating event
and execution.
▪ Prepare and conduct meetings regarding program and event sponsorship.
▪ Develop and implement a marketing strategy for TV products.
▪ Develop methods of improving quality of products and staff performance.
▪ Negotiate potential sponsorship deals with Government and private offices to support TV
programs in Abu Dhabi TV.
▪ Produce Station and Corporate ID concepts.

Head at Abu Dhabi TV
  • United Arab Emirates
  • August 2004 to October 2006

Meeting with National and International companies' and Embassies to develop business relations.
▪ Supervising the training and developing of staff and trainees.
▪ Working closely with Department managers to monitor employee candidates under development.
▪ Solving minor staff problems.
▪ Assist TV Manager in the study of various possible alliances such as Satellite companies,
production houses and various experiences.
▪ Provide recommendations to TV Manager regarding new equipment.
▪ Checks and approves cost effectiveness of materials used for set and program décor.
▪ Manage projects involving Abu Dhabi TV and other government agencies and coordinating event
and execution such as IDEX, ABU DHABI AWARDS, DUBAI AIRSHOW, BOOK FAIRS etc.

Head at Abu Dhabi TV
  • United Arab Emirates
  • June 2003 to August 2004

of the Art Center
▪ In charge of all graphics, music, promotions and creative services for 3 Television channels as
well as News graphics.
▪ To meet with graphics team and program teams to develop program themes and storyboards.
▪ To recommend and assist in the purchase of Graphics, Editing and Animation software and
hardware.
▪ Responsible for quality of audio and video of broadcast material.
▪ Training and assisting University students and visitors from other TV Stations.
▪ Upholding copyright laws for broadcast material on all Channels.

Business Development Manager at Abu Dhabi TV
  • United Arab Emirates
  • November 2002 to June 2003

Study and research various business opportunities.
▪ Assist in business and market planning for the station and programs
▪ Study proposals and business ideas presented to Management.

President at Office of H.H. The
  • United Arab Emirates
  • September 2001 to November 2002

Head of Graphics & Publications
▪ Responsible for all Designs and graphics, animated, still and printed
▪ Produced on screen graphics animated and still.
▪ Organizing all Conferences and events.
▪ Archiving and Multimedia onto CD and DVD
▪ Scanning and Enhancing of Ariel Maps and Images.

Graphic Designer at Abu Dhabi TV
  • United Arab Emirates
  • January 1996 to September 2001

Produced on screen graphics animated and still.
▪ Set virtual and actual set designs.
▪ Fleet markings and designs.
▪ On-Air sports designs.

Coordinator at Dubai Air show
  • November 1999 to January 2000

for News/OB/TV for the

Technical Supervisor at U.A.E
  • United Arab Emirates
  • September 1997 to January 1998

for the On-Air Graphics. Dealing with and
designing all in-game Graphics, live outside broadcasting of Graphics during the games.
▪ 6/97 - Chairman of the Communication Advisory Board, Higher Colleges of Technology men and

President at U.A.E
  • United Arab Emirates
  • January 1998 to January 1998
Senior Programmer
  • United Arab Emirates
  • September 1994 to March 1996

Responsible for connecting all shipping companies in Abu Dhabi to Customs Dept. electronically.
▪ Training on a Wang V.S. system.

Sales Representative at ASCS
  • United Arab Emirates
  • January 1994 to June 1994

Correspondence with various companies national and international.

Education

Master's degree, Culture
  • at CERT & Goldsmiths University of London
  • January 2012

Management, business startup, entrepreneurship ▪ Ethics, Law & Legal issues in Arts ▪ Arts Movements & Society ▪ Museum Structure & Function ▪ Audience Development & Arts Marketing ▪ Exhibitions, plan, management, Design & Concept ▪ Urban Transformation Through Culture ▪ Arts Education, outreach & engagement

Bachelor's degree, Business Administration
  • at CONCORDIA UNIVERSITY
  • January 1994

Business Ownership and Entrepreneurship Minor in Graphic Design ▪ Marketing Management ▪ Market Research ▪ International Marketing ▪ Human Resources Management ▪ Intercultural Communications ▪ Business Law ▪ Ethics in Business ▪ Advertising ▪ Investments ▪ English Literature

Specialties & Skills

Marketing
Coordinating Special Events
Culture
BROADCAST
BUDGETING
DATABASE ADMINISTRATION
EXHIBITIONS
GRAPHICAL USER INTERFACE
STRATEGIC
TECHNICAL SUPPORT
MARKET PLANNING

Languages

Arabic
Expert
English
Expert

Hobbies

  • Motorcycles, Diving