Managing Director
Marketing Strategy
Total years of experience :30 years, 0 months
Manage all aspects of the business
▪ Event and exhibitor Management
▪
Designing & executing news set used by Emirates Broadcasting (EBC) & MBC.
▪ General coordinator for outside broadcasting & technical support.
for the On-Air Graphics. Dealing with and
Develop Marketing Strategies to enhance Tawteen’s role and image.
▪ Manage all functions and responsibilities within division i.e. marketing and branding of Tawteen
and its programs and services, as well as advertising
▪ Ensure maintenance of database of key stakeholders, map their perspectives and views
▪ Lead development, implementation and evaluation of medium- and long-term marketing,
advertising and event hosting strategies and objectives in coordination with Tawteen
Operations and other departments and divisions
▪ Lead development and continuous improvement of key marketing processes (e.g., marketing
planning, execution and evaluation, and marketing communication budgeting)
▪ Review, develop, and implement policies, processes, procedures, and tools for external
communications to apply across Tawteen
▪ Oversee design and implement internal communication strategy
▪ Responsible for hiring external service providers on marketing matters (e.g., public relations,
marketing research)
▪ Provide guidelines for developing quarterly communications strategy (e.g., key messages,
target audiences, communications channels etc.)
▪ Represent Tawteen at key marketing events
▪ Coach Tawteen Management in media handling
▪ Prepare, oversee and ensure adherence to Marketing budget
of Quality and Development
▪ Assuring that Production and projects Adhere to the quality regulations of ADTV
▪ Working closely with Department managers to monitor employee candidates under development.
▪ Assist TV Manager in the study of various possible alliances such as Satellite companies,
production houses and various experiences.
▪ Manage projects involving Abu Dhabi TV and other government agencies and coordinating event
and execution.
▪ Prepare and conduct meetings regarding program and event sponsorship.
▪ Develop and implement a marketing strategy for TV products.
▪ Develop methods of improving quality of products and staff performance.
▪ Negotiate potential sponsorship deals with Government and private offices to support TV
programs in Abu Dhabi TV.
▪ Produce Station and Corporate ID concepts.
Meeting with National and International companies' and Embassies to develop business relations.
▪ Supervising the training and developing of staff and trainees.
▪ Working closely with Department managers to monitor employee candidates under development.
▪ Solving minor staff problems.
▪ Assist TV Manager in the study of various possible alliances such as Satellite companies,
production houses and various experiences.
▪ Provide recommendations to TV Manager regarding new equipment.
▪ Checks and approves cost effectiveness of materials used for set and program décor.
▪ Manage projects involving Abu Dhabi TV and other government agencies and coordinating event
and execution such as IDEX, ABU DHABI AWARDS, DUBAI AIRSHOW, BOOK FAIRS etc.
of the Art Center
▪ In charge of all graphics, music, promotions and creative services for 3 Television channels as
well as News graphics.
▪ To meet with graphics team and program teams to develop program themes and storyboards.
▪ To recommend and assist in the purchase of Graphics, Editing and Animation software and
hardware.
▪ Responsible for quality of audio and video of broadcast material.
▪ Training and assisting University students and visitors from other TV Stations.
▪ Upholding copyright laws for broadcast material on all Channels.
Study and research various business opportunities.
▪ Assist in business and market planning for the station and programs
▪ Study proposals and business ideas presented to Management.
Head of Graphics & Publications
▪ Responsible for all Designs and graphics, animated, still and printed
▪ Produced on screen graphics animated and still.
▪ Organizing all Conferences and events.
▪ Archiving and Multimedia onto CD and DVD
▪ Scanning and Enhancing of Ariel Maps and Images.
Produced on screen graphics animated and still.
▪ Set virtual and actual set designs.
▪ Fleet markings and designs.
▪ On-Air sports designs.
for News/OB/TV for the
for the On-Air Graphics. Dealing with and
designing all in-game Graphics, live outside broadcasting of Graphics during the games.
▪ 6/97 - Chairman of the Communication Advisory Board, Higher Colleges of Technology men and
Responsible for connecting all shipping companies in Abu Dhabi to Customs Dept. electronically.
▪ Training on a Wang V.S. system.
Correspondence with various companies national and international.
Management, business startup, entrepreneurship ▪ Ethics, Law & Legal issues in Arts ▪ Arts Movements & Society ▪ Museum Structure & Function ▪ Audience Development & Arts Marketing ▪ Exhibitions, plan, management, Design & Concept ▪ Urban Transformation Through Culture ▪ Arts Education, outreach & engagement
Business Ownership and Entrepreneurship Minor in Graphic Design ▪ Marketing Management ▪ Market Research ▪ International Marketing ▪ Human Resources Management ▪ Intercultural Communications ▪ Business Law ▪ Ethics in Business ▪ Advertising ▪ Investments ▪ English Literature