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Jawad Alidrisi, Digital Marketing Specialist

Jawad Alidrisi

Digital Marketing Specialist·Takamol Holding (Upskilling/Doroob)

Saudi Arabia

Master's degree, Marketing Management

Work experience

Total years of experience: 9 years, 9 months

Digital Marketing Specialist

December 2017 - Present

Takamol Holding (Upskilling/Doroob)

Riyadh, Saudi Arabia

December 2017 - Present

• Creating the digital marketing strategy and managing the execution (Exceeded Expectations).

• Managing and coordinating all digital marketing activities and requests.

• Overseeing social media promoted campaigns (LinkedIn, facebook, Twitter, and instagram) and increasing acquisition by 40%.

• Overseeing Google AdWords campaigns.

• Researching and reporting by using different digital marketing tools (google analytics, SimilarWeb, Semrush, and social media listening and reporting tools).

• Conducting and participating in marketing researches, studies, strategies, and plans for new products and services.

• Help with the SEO and the overall look and feel of the website.

• Monitoring and managing all social media platforms (more than 180k followers in Twitter with a 5k average monthly increase in followers).

• Managing and creating email marketing campaigns for more than 1.3 million subscribers (Mailchimp).
Company industry:
Public Administration
Job role:
Marketing and PR

Digital Marketing Specialist

September 2017 - November 2017

Al Rajhi Takaful

Riyadh, Saudi Arabia

September 2017 - November 2017

• Creating Google AdWords campaigns with the right budget and managing them.
• Improving the SEO of the Website.
• Monitoring Social Media using Hootsuite.
• Managing Google Analytics for KPI.
• Creating Email Marketing Campaigns using Mailchimp.
• Marketing research and competitors analyzing.
• Creating new online products and suggesting new features to be added to the website.
Company industry:
Insurance & TPA
Job role:
Marketing and PR

VP of Membership

August 2016 - June 2017

Kellstadt Marketing Group

Chicago, Illinois, United States

August 2016 - June 2017

• Selling memberships and participating in recruiting board members and committees.
• Managing the membership of the group using Excel and Mailchimp (More than 350 members).
• Organizing monthly and annual events, site visits and workshops.
• Co-managing social media accounts (Facebook and LinkedIn).
• Creating emails campaigns and send them to mail lists (Mailchimp)
Company industry:
Marketing
Job role:
Management

Inbound Marketing Intern

April 2017 - May 2017

EyeScreamMedia, Chicago, IL

Chicago, Illinois, United States

April 2017 - May 2017

• Digital Marketing (Social Media + SEO)
• Blogging and WordPress Management.
• Planning Events.
• Promoting Books and Art.
Company industry:
Entertainment
Job role:
Marketing and PR

Education

DePaul University, Kellstadt Graduate School of Business

November 2016

November 2016

Master's degree, Marketing Management

United States

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

Relevant Projects: Analytical Tools for Marketing: Used marketing tools such as Conjoint Analysis, Perceptual Mapping and Value Curve to create consultative reports that include business analysis and solutions. (Excel & SPSS) Market Research: Conducted various surveys and focus groups and analyzed the results to start a new business model. Marketing Strategies: Summarized 15 articles related to advance marketing strategies and created a strategic plan for Amazon as a group project. Organizational Behaviors: Participated in a team project to research the use of learning and creativity in organizations by using Google Corporate as a model. Consumer Behavior: Discovered strategically repositioned Sephora for a new target market. Advertising and Sales Promotion Management: Participated in a team project to design a creative execution and present it to a new business owner. Internet and Interactive Marketing: Utilized SEM, SEO, Social Media and Display Ads in an online marketing campaign for Google express

University of Business and Technology

October 2013

October 2013

Bachelor's degree, Business Administration

Saudi Arabia

GPA (point): 4.6 out of 5

GPA (point): 4.6 out of 5

Bachelor's Degree with Second Honor

Skills

SEO

Expert

Marketing Research

Expert

Social Media

Expert

Event Planning

Expert

Digital Marketing

Expert

MARKETING

Expert

Google Analytics

Intermediate

Digital Marketing

Intermediate

Content Marketing

Intermediate

Microsoft Office

Expert

Google Suite

Expert

Marketing Research

Expert

MANAGEMENT

Intermediate

MICROSOFT EXCEL

Intermediate

MICROSOFT MAIL

Intermediate

ORGANIZATIONAL SKILLS

Intermediate

SALES

Expert

WORKSHOPS

Intermediate

ADVERTISING

Intermediate

Inbound Marketing

Intermediate

SEO

Intermediate

Google Adwords

Intermediate

Social Media

Expert

Event Planning

Expert

Languages

Arabic

Native Speaker

English

Expert

German

Intermediate

Training and Certifications

Certifications
Inbound Marketing
Google AdWords
Google Analytics

Hobbies and interests

Learning
Technology
Foreign language learning
Philosophy
Table tennis
Playing musical instruments
Reading