General Manager Marketing & Sales
Saudi Alliance Brokers Co.
Total years of experience :30 years, 11 months
-Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
-Develops and manages sales/marketing operating budgets.
-Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
-Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
-Achieves satisfactory P/L ratio and market share in relation to preset standards & industry & economic trends.
-Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
-Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
-Monitors competitor products, sales and marketing activities.
-Establishes and maintains relationships with industry influencers and key strategic partners.
-Guides preparation of marketing activity reports and presents to executive management.
-Establishes & maintains a consistent corporate image throughout all product lines, promotional materials & events.
-Manage & directs sales forecasting activities and sets performance goals accordingly.
-Manage & directs staffing, training, and performance evaluations to develop & control sales & marketing programs.
-Manage & directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
-Represents company at trade association meetings to promote product.
-Meets with key clients, assisting sales representative with maintaining relationships & negotiating & closing deals.
-Coordinates liaison between sales department and other sales related units.
-Analyzes and controls expenditures of division to conform to budgetary requirements.
-Assists other departments within organization to prepare manuals and technical publications.
-Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
-Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
-Manage & directs product research and development.
-Conduct customer or training seminars as per the requirement of regions
-Strategize and plan the sales process management, forecasting, pricing, key account management, expenses, profitability, new product development, market research and brand strategy
- Monitor and analyze market needs and trends, and develop market intelligence on clients, projects and competitors. Lead the development of overall SSC sales, marketing and PR strategy in line with SSC corporate direction and strategy; set sales targets and quotas and lead Sales & Marketing team to meet them, measure and maximize customer satisfaction and develop corporate communications.
- Lead the development of overall SSC sales, marketing and PR strategy in line with SSC corporate direction and strategy.
- Develop annual budget for Sales & Marketing department.
- Manage sales forecasts (yearly, quarterly, monthly and as required)
- Ensure the formulation of all sales, marketing and PR policies, processes and procedures to ensure that operations are carried out efficiently and consistently
- Participate in setting quota for customers contracts Develop general pricing and discount / markup policies and guidelines to protect profitability/ value creation for SSC, ensure price lists for all SSC products are accordingly issued.
- Prepare Sales & Marketing Forecasts, Action Plans, Sales & Marketing Strategies and Research and marketing activities.
- Ensure constant pursuit of market development and growth by reaching new customers and approvals.
- Manage and coordinate regional sales teams to ensure implementation of sales and client approvals plans for all SSC products in target markets.
- Represent SSC at conferences, fares and other external forums related to areas of responsibility.
- Ensure proper customer relationship and customer satisfaction is attained for all customer sectors and across all territories, through marketing and sales teams and recommend approaches SSC can implement to better serve its customers.
- Ensure implementation of marketing campaigns based on plan requirements.
- Review and approve SSC internal and external communications.
- Develop and maintain relationship with the media, public and private institutions and the general public to enhance SSC positioning.
- Ensure organization and participation in internal and external events.
- Ensure Sales & Marketing spending are within budget.
- Plan Workforce Sales & Marketing staff needs (competency development, recruiting needs and Career development), in accordance with HR guidelines, and working closely with HR for transactional support.
- Take ownership of own career and skill development by constantly maintaining and increasing subject matter expertise in both general and required specialization areas, working closely with direct reports.
- Training the sales team and setting their targets and monitoring their achievements versus targets.
- Establishing the marketing department as well as developing, amending and recommending appropriate marketing and communication policies and procedures to prepare annual/periodical marketing reports for the management.
- Establishing individual objectives, managing performance and developing and motivating staff by providing formal and informal feedback and appraisal in order to ensure the highest level of performance is achieved.
- Directing, planning and monitoring advertising strategies for the organization, guiding in-house advertising and outsourced agencies, including print and outdoor advertising and executing advertising plans; developed for various brands.
- Supporting the general manager and top management in defining the optimum organization structure to ensure resources are optimally utilized and communication is undertaken in an efficient manner.
- Leading the preparation of marketing and advertisement budget for the group and continuously monitoring its performance against target.
- Directing and handling effective public relations activities and maintaining communication channels with key stakeholders including employees, top management, media, government bodies, etc.
- Building the brand and positioning in the market place by understanding the brand personality and its core objectives.
- Providing clear objectives and guidelines to staff, monitoring performance, facilitating weekly reports to senior management.
- Regularly following up on marketing inquiries regarding advertising, cross-promoting sponsorship and promotion requests.
- Preparing annual detailed marketing plans and media plans for positioning and tactical campaigns.
- Regularly conducting client meetings to ensure all activities are in-line with overall organizational objectives.
- Identifying international territories for business expansion, local markets for business and brand awareness building and regularly attending business fairs and shows to understand market trends, sources of new brands.
- Contributed to the establishment of the business in all areas by activating operations in Dubai until it became profitable.
- Organized and controlled financial activities through reporting, cash flow administration, receivable and payable management, financing, etc.
- Participated in the selection of an Enterprise resource planning (ERP) system, improved performance in the support departments, organized HR development programs as well as increased customer base and developed business vertically and horizontally.
- Contributed in meetings and brain storming sessions on organizational and strategic issues at corporate and group levels.
- Conducted marketing studies to select the partners, place and prices, started company’s activities in new market, negotiated with all prospective clients and closed important deals, assisted in preparing contracts and followed-up the contract progress, payments and claims.
- Improved the company’s image through planned personalized contacts and intensive business development activities and branding.
- Reactivated operations in Qatar and increased profitability by organizing overall company’s departments and activities.
- Improved company’s relations with the local authorities along with credit age and receivables.
- Conducted training and orientation courses for all company’s employees.
- Played a major role in preparing a new plant through negotiations with local manufacturers and authorities and selected a suitable location as well as established a regular reporting and feedback system with the head office.
- Hired and trained more than 250 employees in Qatar operations.
- Handled soliciting governmental and non-governmental contracts, administered cost breakdown/control and participated in tenders.
- Developed detailed business plans, prepared financial feasibility reports and finalized strategic recommendations for new business.
- Conducted market research studies for new products as well as conducted competitors’ research and analysis and developed and implemented sales and marketing promotion strategies.
- Created and maintained forecasts for products and projects by identifying new suppliers’ sourcing, price, quality and service parameters and negotiating and closing the deals with the company’s suppliers and clients.
- Prepared a business plan and annual targeted budget development and developed new business segments through market analysis by coordinating with both local and international suppliers.
- Developed, managed and delivered an efficient and effective marketing communications strategy to meet the corporate business strategies and objectives.
- Participated in customer education seminars and sales force training, assisted in preparing contracts, opened new sales channels and markets, initiated good stock control systems and found new clients and suppliers (local and international).
- Setting and implementing new sales plan based on market SWOT analysis.
- Setting good stock control systems.
- Setting the Philip Morris brand orders.
- Discuss and setting the sales agreements
