James Dsouza

. Liaison with LG team and plan the product introduction for the UAE market.
• Develop and Implement strategic sales plans for the built-in appliances category, aligning with overall company objectives.
• Analyze market trends, customer preferences and competitive landscape to identify growth opportunities.
• Establish pricing strategies and promotional campaigns to drive sales and profitability.
• Cultivate and maintain relationships with LG team, Key Accounts including Retailers, Distributors and Appliance Showrooms.
• Negotiate agreements, contracts and terms to secure and expand partnerships.
• Forecast sales revenue accurately and develop sales forecasts based on market data and historical trends.
• Provide training to sales team and merchandisers.

Recruited to develop the entire range of TV, Domestic Appliances and Air Conditioners portfolio in Oman. Forecast the volume requirements and plan the imports. Negotiate the prices with the principals. Decide on Promotion strategies. New Product Launches. Provide feedback to Brand owners. Achieve top line as also targeted Gross profit. Manage Listing in Hypermarkets and Value Added Retail Stores.

Selected Accomplishments:
 Listing of Black & Decker, Mabe & Mastercool Brands done with minimal listing fees.
 Complete MDA products listed done with all Hypermarkets and Specialty Stores within 1 month.
 Increased the display matrix by 3 folds which resulted to sales growth by 150%.
 Gondolas and End Capes Agreement signed with Lulu, Carrefour, Extras, Sharaf DG & Emax.
 Product training successfully given to Merchandisers which resulted in sales growth by 150%

Manage all purchasing and inventory control decisions including evaluating company stock requirements, tracking consumer trends and developing and implementing strategic plans. Developed new procurement policies, reduced overstock and maintained excellent relationships with both national and international suppliers. Conducted Contract negotiations with suppliers and coordinated the logistics of International shipments including freight and custom charges. Recruited, hired, trained, mentored and managed a team of 25.

Selected Accomplishments:
 Awarded Best Buying Manager for the outstanding performance for the year 2015 & 2017.
 Reduced overstock by 40% a years by implementing new and aggressive sales strategies, improving the synergy of teams and enhancing internal/external key stakeholder communication.
 Developed exclusive relationships with Dubai suppliers which allowed to provide a unique and exceptional selection of products.
 Conducted in-depth discussions with suppliers to generate higher discounts which increased City Centre profits.

Corresponded with Sanyo Dubai for the Orders, Shipments and Advertising Claims. Sourcing and Supplier (OEM manufacturers) management. Forecasting demand in conjunction with Sales dept., and ensured its timely fulfillment while managing inventory levels within norms. Competition analysis, pricing, new product sourcing and launching. Customize the product to the specific needs of the country/channel to suit customer requirements and enhance sales, e.g. KUCAS specifications for Kuwait. Coordinating and Corresponding with all Hypermarkets and Electronic Dealers for the promotions on regular basis.

Selected Accomplishments:
 Single handedly launched OEM Brand “YES, ARIGATO AND SANLITE.
 Negotiated new contracts with vendors, saving $120K to marketing department.
 Directed launch of 12 new product lines, with total annual revenue of $1.5Million.
 Grew Home Appliance line category, increasing revenue by $1Million annually despite economic recession.

Responsible for the budgets and targets of the section and understanding & achievements of the targets as per the annual business plan by the team. To ensure implementation of SOPs on the floor. To coordinate with the Store Manager - Support & category for availability of products on the floor. To ensure proper visual merchandising at the store & to ensure accurate pricing on the shelf takers at all times. To mentor staff members to achieve targets and groom them into the next level.

Selected Accomplishments:
 Visual Merchandising improvements made in the store resulting in 15% improvement in category sales results based on “sell-through” reports (hard-lines & soft-lines)
 Consistently priced the competition to ensure our stores were competitively priced - resulting in an increase of 34% in Gross Margin Dollars
 Played an important role in setting up 2 new stores in Kurdistan, Iraq, 1 new store in Al Dajeej and redesigned the Electronic department in Shuwaikh to a new look

Responsible for the Electronics and Home Appliances sales operations across Bani BU Ali, and Sur City. Developing business plans and strategies and planning, scheduling individual/team assignments to attain assigned objectives in compliance with time, quality and budgetary parameters.

Selected Accomplishments:
 Instrumental in complete turnaround of under-performing sales team; set higher expectations and instituted individual accountability resulting in 350% revenue increase over three years.
 Assumed leadership position in the Led TV products division which had been experiencing slow sales and negative profitability from initial product launch
 Increased territory sales from less than $1 million to $2.2 million within two years, exceeding quota by 12% in 2005 and 15% in 2006.

Identified business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options. Sold products by establishing contact and developing relationships with prospects; recommending solutions. Maintained relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements. Prepared reports by collecting, analyzing, and summarizing information.

Selected Accomplishments:
 Established 20 new named accounts in 1997 and generated $100K in new business revenue.
 Developed channel partners to increase company-wide sales leads and industry partnerships.
 Exceeded yearly sales quota by an average of 198%, and consistently ranked as top performer
 Maintained, updated and visited top 40 accounts to strengthen customer loyalty and drive cross-selling opportunities.
 Increased total sales accounts by 30% & Contributed significantly towards company bottom line by increasing total annual sales by 40%

Key Responsibilities:
•Handling Dealers