James Soar

Large-scale team leadership: Consistently led and motivated cross-functional teams (up to 80+ members)
across a variety of industries (incl. telecommunications, pharmaceuticals, utilities and FMCG) and functional
disciplines (incl. CRO, digital analytics, measurement strategy and marketing analytics) to deliver against
KPIs/OKRs.
Large-scale, complex project delivery: Created and managed project plans, highlighted risks, issues and
dependencies and, ultimately, ensured project delivery was on time, achieved financial/budget targets and
exceeded client expectations.
UK CRO offering lead: Defined the UK CRO value proposition, developed and executed a communication
strategy to build awareness among Managing Director cohort. Supported new business growth through
RFP/RFI responses and client pitches and generated thought leadership through points of view including
how GenAI snd AgenticAI can be applied in CRO.
IMPACT:
Generated £60m incremental revenue as CRO Lead through data-driven experimentation within 24 months,
where the project was recognised externally by winning an award at the UK Digital Growth Awards.
Successful global rollout of MMM programme to multiple markets, generated $15m uplift in marketing ROI
for the clients $300m annual marketing budget.
Delivered over $35m in sales bookings for Accenture through successfully RFPs and $10m in revenue
through project extensions.

Led End-to-End Campaign Optimisation: Spearheaded campaign optimisation across offline and online paid
media channels—including programmatic display, social, PPC, email and direct mail—by collaborating with
media agencies and campaign managers. Delivered insights and refinements that consistently met or
exceeded performance targets.
Strategic Media Testing Leadership: Designed and executed media testing frameworks to drive continuous
improvement. Used experimentation to uncover top-performing tactics, refine segmentation, and maximise
ROI.
Advanced Data Enrichment Initiatives: Integrated 1st and 3rd party data via DMPs and CDPs to improve
targeting precision. Enabled more personalised, effective strategies that delivered measurable outcomes.
Data Storytelling & Stakeholder Influence: Translated analytics into visual narratives and strategic
recommendations for senior stakeholders. Influenced investment decisions and guided budget allocations to
optimise media impact.
IMPACT:
Generated £943k worth of cost efficiency savings in paid media activity.
Led the data Quality Assurance process for media tags across the Banks digital real estate, reviewing over
1, 000 tags.

Implemented CRO platform from scratch, led the CRO team and executed the experimentation programme
which generated over £7m in incremental revenue.
Implemented voice of customer analytics platform, which enriched the customer experience analytics
capability and generated a 7% increase in the site opinion index in 12 months.