Marketing Manager
Landmark Properties
Total des années d'expérience :24 years, 3 Mois
Achievements
o Listed as one of top Real Estate (RE) brands - 3 years in row (GMR)
o Winner of Best RE Marketing - Arabian Property Awards 2 years in row 2007 & 2008
o Winner of Best Property Marketing - Arabian Property Awards 2007
o Winner of Best RE Website - Arabian Property Awards 2 years in row 2007 & 2008
• Developed appropriate strategies, tactics and implications that result from functional marketing strategies.
• Managed the overall marketing, advertising and promotions forecast and budget processes - for corporate and external clients.
• Collaborated with brand and marketing communication teams and build marketing plans that fit and support corporate brand strategy.
• Managed the team of media owners and agency relationships to achieve marketing objectives.
• Responsible for editorial direction, design, production and distribution of all organization publications.
• Ensured the brand image by meeting the needs of the clients with protecting company's reputation, identity and brand strategy.
• Supervise, direct and administer the marketing team to ensure smooth operation of the department.
• Monitor competitive products and marketing activities.
• Ensure smooth running of the website to increase traffic, generate leads and raise brand awareness.
• Develop and implement E-Marketing vis-à-vis Email shots, Banners placements and viral marketing.
• Liaise with PR agency to ensure timely dispersal of releases and articles.
• Headed the implementation of CRM solution for better sales, after sales service and direct marketing.
• Initiated app development- including iphone and android app development to provide mobility to marketing.
• Manage social media (Facebook, Twitter, LinkedIn) including daily monitoring, posting and content development
Leverage/develop the portfolio of marketing tools and services
Present new methods to develop traditional mediums - print collaterals and advertisements.
Organization of Events - stand designs, POS material and collaterals
Assist clients in developing branding initiatives
Develop and maintain corporate website
Effectively promote client through new media and new technology on web.
Develop tracking systems to measure marketing initiatives
Developed all marketing collaterals including POS.
Redesigned the Brand identity and implemented themes to new projects.
Worked on the POS material for in-store promotions
Developed the front end of the website.
Solved communication problems of clients with designs being more EFFECTIVE
Worked with teams, and individually, on development of creative themes
Developed corporate identities, collaterals and advised on a better development of communications to clients.
Interfaced with the backend operations of the production of a design - met and solved problems faced by printers, and together came up with innovative solutions for clients’ satisfaction.
Developed and presented designs to capture accounts.
Concept > Creation > Print > Web
Serviced Current Client Accounts
Call Center Co-Supervision: Call Center Operators - Recruitment - Training - Supervision
Marketing Communication Optimizer
Devil’s Advocate - Critiqued and fine tuned marketing campaigns, presentations etc.
Developed Creative Themes for various projects/companies
Optimized Current Marketing Communication to be visually appealing
Concept > Creation > Print.
Convinced Management of the necessity of Web Presence.
Designed, Developed and uploaded www.dms1.com
Organized a “Roadshow” Seminar
Successfully promoted the event to 300 IT companies in the Middle East.
Managed the GBM Database.
Generated over $ 150, 000 in sales.