Account Executive
BPG Group
Total years of experience :3 years, 5 Months
- Reported directly to the CEO to assess the market opportunity to and help develop the business plan.
- Analyzed competitor portals for key-word metrics and produced bench-marking reports to help develop Pretlist’s Search Engine Optimization strategy Business Development.
Creating new business leads for the company
-Maintained liaison between the client and the agency
- Identified the clients advertising requirements
- Presented marketing plans and budget to the client
- Ensured effective and proper communication flow between the client and the agency
-Preparing internal briefs to help marketers better understand their consumers and their market strategies.
- Worked in three member teams, reporting directly to account managers for major clients such as Coca Cola, Nestle, and Barclays.
- Rewrote briefs for creative and studio departments
- Reviewed and presented campaign ideas, concepts, layouts, and copy to the account managers for approval
Institute of Advanced Advertising Studies Virtual Program 2012 In Association with Northwestern University Medill IMC Program. (Completed Dec, 2012) - Received a Certificate of Accomplishment.
2008 - 2012 Bachelor of Arts in Mass Communication, Concentration in the field of Advertising from the American University of Sharjah (AUS)