Janet Dsouza

Marketing Coordinator (Mothercare)- September 2022 - Present
• Content creation: Collaborating closely with the team to produce engaging content and managing a detailed social media calendar, ensuring consistent daily posts that boost customer engagement and brand presence. Organizing customer giveaways, checking insights of our posts to refine and improve effectiveness.
• Campaigns: Planning, implementation and tracking of various brand campaigns across multiple channels including social media, emails and paid ads.
• Asset Briefing: Overseeing the development and detailed briefing of all necessary assets for our website content, email newsletters, paid advertising campaigns, and Google AdWords initiatives
• Social Media Strategy: Managing social media accounts, increasing followers and engagement rates through targeted content and promotions.
•Customer Relation Management: Creating and managing targeted push notifications and email newsletters to drive customer engagement and sales, resulting in increased app usage across MENA.
•Invoicing: Creating and processing purchase orders, coordinating with vendors and internal teams to ensure timely and accurate invoicing.
• Collaborative Projects: Working closely across departments to ensure cohesive brand messaging and execution of marketing projects.