Country Manager
NATIONAL PAINTS (Al Sayegh Group)
Total years of experience :25 years, 2 Months
business goals and assigns targets to the employees and makes sure that they are providing productive results for the company.
•Lead all aspects of distributor channel management including establishing business plans and commercial terms and conditions.
•Responsibility and duty to report to the board of directors about the vital information on the company’s overall performance.
•Lead the organization to develop, implement and achieve its mission, vision and goals (these to be set with CEO)
•Works cross functionally to ensure the effective launch of new products in line with regional goals.
•Develop strategies to boost sales and profits of the company and plan the future prospects of the company.
•Network with other potential clients and competitors in the market and get business tactics and ideas from them.
Accomplishments:
• Successfully established general trading partnership business. Imported and exported electronics from Dubai & Turkey.
Key Responsibilities:
• Defining business strategy and P&L roadmap. Successfully negotiating high-end contracts, maneuvering the existing business forward by identifying new, profitable opportunities and converting them into commercial contracts.
• Planning, organizing, directing and controlling all aspects of business operations including: finances, sales, marketing, business development, team building and staff development.
• Striving to achieve total customer satisfaction through flawless execution/ adherence to pre-established customer critical success factors.
• Streamlining operations to reduce overheads, enhancing revenue/ profit margins. Identifying bottlenecks, recommending and effecting corrective actions to address non-conformities/ shortfalls in expenditure with agreed budgets
• Keeping abreast of the related industry current affairs and staying ahead of or keeping up with trends, processes and methods.
Maneuvered development/ implementation of innovative sales policies/ programs with a view to ensure adequate penetration, market share, growth and performance for AE (Alternative Energy) Air Conditioning and mobile across Iraq.
• Spearheaded area sales operations, collaborated with dealers on sales and promotion plans/trade terms, developed/ executed short and long term sales plans and reviewed/forecasted sales performance, inventory and budget to achieve organization's targets.
• Sustained rapport with key dealers by making periodic market visits, analyzed and capitalized on evolving market trends, networked extensively among dealers to enhance brand penetration and maintain brand equity and negotiated business development agreements.
• Developed annual sales forecasts and consent accountability for meeting sales performance goals. Followed-up with distributors in Iraq and his sales & marketing activities. Established performance goals and objectives, annual target based on the market analysis and the guide lines from our HQ in Korea.
• Kept close tabs on market dynamics/competitor activities including promotions, new products launching, discounts or sales policies changing. Collated information and assisted the marketing team to devise effective marketing strategies to counter the same.
• Assured top line sales goals and bottom line profit goals are met, by recognizing profitability/ revenue impact of business opportunities.
• Built brand awareness through attending events, trade shows and acting as liaison to industry organizations.
• Organized training for new recruits as well as distributors' team on monthly basis ensuring accurate product knowledge, conducting performance reviews periodically to maintain a motivated team.
Accomplishments:
• Successfully established production schedule considering client’s monthly consumption.
• Dexterously opened the key account channel which is a core business for any FMCG company.
• Drove the channel development strategy, established sales channel, and propelled growth through assigning distributors across KSA, Kuwait and Qatar.
• Dexterously located new warehouse after the tragic fire accident. Developed logistics plan for the remaining and sold whole stock worth AED 1.5 million within 3 months.
• Instrumental in developing production plans established milestones, monitoring adherence to master plans/schedules, as well as identified and allocated resources to ensure project completion as per established plans.
Key Responsibilities:
• Generated revenues maximized profit margins by identifying high potential sales opportunities and prioritized them to drive sales. Formulated sales strategies and commercial policies, ascertained scope and potential avenues for growth and development of the Company's business across all assigned geographies.
• Networked extensively in the market, managed external relationships with customers to enhance the image and reputation of the company.
• Enhanced effectiveness of sales operations through creative approaches to service offerings using market research, customer suggestions, trend analysis observation and competitor analysis.
• Targeted potential clients expanded key accounts, negotiated/developed revenue-generating relationships for enhancing profits and market share growth.
• Endeavored to achieve projected business and sales targets and capitalized on market opportunities, implemented promotional strategies with tangible results. Prepared monthly reports encompassing market feedback, competitor analysis and sales forecast.
• Developed mutually supportive and effective working relationships with members of the team. Expounded operational performance of the team through close monitoring, and updated the management with regular activity reports as well as ensured lucid communication.
Accomplishments:
• Instrumental in registering 8% - 10 % sales growth within the first 6 months. Accredited with appreciation letters by the top management for outstanding performance.
• Conceptualized business development plans, implemented aggressive strategic sales/ marketing initiatives targeted at expanding market presence and sustained the long term profit assurance.
• Played a key role in customizing 4 items for the key account which contributed in augmenting sales.
• Successfully handled the key accounts across Abu Dhabi.
• Recognized for doubling the target within 1 year 400 k monthly to 735 k in 1 year.
• Steered sales activity for penetration in virgin markets across Abu Dhabi & Al Ain.
• Dexterously formulated brand positioning exercises for Abu Dhabi Cooperative Society (Fresca - Facial Tissue, Toilet Roll, Maxi Roll and Kitchen Towels) which was major contributor in exceeding targets and benefited out Abu Dhabi Coop.
• Chaired weekly SOP meeting (Sales Operation Meeting) for establishing production plan as per the sales.
Key Responsibilities:
• Strategized, managed and expanded entire business area as per organizational goals/ strategies. Supported rapid sales growth through development and implementation of promotional activities with a high level of efficiency, quality and cost effectiveness.
• Augmented business/profits by setting up new dealerships in line with company objectives. Coordinated marketing programs with various dealers to promote sales so as to achieve company sales targets within specified time frame.
• Created a comprehensive business strategy for growth enabling higher sales volumes, market activation and strengthening of distribution channels to minimize cost and optimize resources.
• Managed and developed the overall channel sales network, implemented innovative sales & marketing strategies and harnessed full potential of the retail distribution system for the entire product range.
• Projected sales targets, prepared action plans/ schedules and formulated initiatives for achieving the targets while keeping the upper management abreast of all the sales initiatives.
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Major in Social Educational Sciences. Minor in Phycology.
