Jaseela PM

• Created and managed content across Instagram, Facebook, LinkedIn, TikTok, and YouTube,
maintaining a consistent brand identity tailored to each platform.
• Drove 267% Meta follower growth (6K to 22K) within 3 months through organic content strategy
and audience engagement.
• Built and maintained social media content calendars based on audience research, ensuring a
steady flow of relevant and engaging posts.
• Ran Meta, Google, and LinkedIn ad campaigns for brand awareness, lead generation, and web
traffic, successfully reaching high-net-worth investors and property buyers internationally,
achieving 500% ROI.
• Managed online reputation by responding to reviews and reporting fake or negative ones,
safeguarding brand credibility.
• Designed flyers, brochures, and roll-ups for property roadshows, supporting a strong offline
brand presence.
• Conducted SEO audits and worked with the team to implement optimization improvements,
boosting organic search visibility.

• Designed artworks for LinkedIn, company portals, project site banners, and corporate events,
enhancing brand awareness.
• Built strong sales pipelines through branding and retargeting strategies, resulting in repeated
project tender wins.
• Wrote SEO-driven content across blogs, websites, and social channels, while refreshing
website copy and building backlinks that improved search visibility.
• Built end-to-end email campaigns from concept to execution using Salesforce Marketing Cloud.
• Developed Power BI dashboards that helped the team make smarter, faster decisions and
shape stronger marketing strategies.
• Ran offline marketing initiatives that tied seamlessly into the broader digital strategy, extending
reach and reinforcing brand presence beyond the screen.

• Acquired 50+ new clients through targeted lead generation campaigns and social media
branding across Facebook, Instagram, LinkedIn, Twitter, TikTok, and Snapchat.
• Delivered 300% ROI from PPC campaigns while boosting website traffic through strategic SEO
optimization.
• Executed SEO strategy including keyword research, content optimization, and backlink building,
increasing organic search rankings and traffic.
• Managed lead generation campaigns via email marketing, PPC, and targeted outreach,
significantly increasing conversions.
• Produced SEO-friendly blog posts, website copy, and social media content to drive engagement
and brand visibility.
• Analysed campaign performance data to optimize strategies and improve results across all
digital channels.

• Managed paid campaigns across Facebook, Instagram, and Google AdWords for Canada and
US accounts.
• Developed high-performing keyword content and relevant images for social media.
• Optimized target audiences and provided real-time data insights.
• Conducted A/B testing campaigns, internal quality checks, and root cause analysis reports.
• Designed newsletters for email campaigns.
• Managed SEO optimization, website audits, and generated Google Analytics reports.