Commercial Visual Manager
2XL LUXURY HOME & DECOR
Total years of experience :13 years, 11 Months
Commercial Visual Merchandiser 2XL LUXURY HOME (2020-Current):
Reporting to Head of VM, as a Commerical advisor for the sales team optimizing commercial strategies for core solutions proposal against business growth objectives. Focusing on maximizing GOP achieved points of sale, providing insight analysis in market to the sales team on selling level.
Commercial Responsibility:
• Lead and inspire the visual and interior designing activity are developed with a range of presentation competence to strengthen the uniqueness in stores.
• Optimize sales by supporting local marketing initiatives, drive traffics to stores by commercial activities and displays.
• Contribute to delivering the dept action plans for specific store design initiatives are focused on to grow our business and supporting vitality and activity commercial calendar.
• Partner with Production and vendor on the creation of local and financial tools like activities including new launches, seasonal celebration/ events.
• Support the retail networks with commercial visibility plans and visual training guide for all POS including new boutiques openings within the regions.
• Ensure all visibility plans are implemented with an on-site visit with suppliers and projects as per individual boutiques requirements maintain the brand standards.
• Responsible for the forecast of purchasing and ordering of all POS materials for the market including the annual POS materials distribution for launches, Seasonal Campaigns, activities in stores to ensure maximum impact for minimal spend.
• Conduct monthly, quarterly, and yearly analysis on all products, Create and update reports dashboards to present this analysis with a close eye on the trends to collect competitive data.
Marketing Responsibility:
• Coordinate with the ECOM & Marketing by supporting the UAE marketing initiatives (Catalogues, Promotion, Campaigns online and offline initiatives) on the vitality /activity calendar and business plans.
• Ensure the external Media and Digital AD and store communications is aligned with the local Marketing program in coordination with Com & Marketing team
• Responsible for the implementation of the vitality calendar in stores with 360 approaches, planning, alignment with media, commercial implementations.
• Develop, implement and communicate the annual visibility plan for all boutiques, over the Visual Calendar.
• Assist management in crisis by key communication messages and FAQs.
Over-looking all the stores in the UAE region of retail and whole sale market. Working along with the Global VM manager and UAE vm teams. Collaborate with the Brand and RBM teams on every campaign, shoots, and collaborations as per the VM calendar, re-defining new strategies and new layout for stores with digital marketing, branding elements, as per the brand standards to reach KPI. Redefine our product development working process (GTM) to ensure that the store layout is deeply considered.
Visual Merchandising Manager Nike GMG (2019-CURRENT)
•Working along with the Global VM Manager from EHQ lead, manage, and execute the global visual merchandising strategy with in the UAE regions.
•Partner & effectively influence the VM teams on seasonal range development based on an optimal store layout across each stores.
•Regionally co-ordinate accurate & timely implementation of corporate seasonal updates and events in line with the brand, store presentation, styling and marketing principles.
•Provide guidance to OPS managers during the new store opening process. Conduct walk-through and provide creative input as it pertains to floor presentation, window display and product styling.
•Ensure smooth & effective communications & engagements across the VM team & relevant stakeholders in the region.
•Lead the store profitability through minimizing losses & Create innovate interior product presentation concepts that drive positive KPI growth.
•A Weekly conferences call with Global VM and Nike Directors on visual directives, with issues & challenges on upcoming campaigns. Provide the global VM with weekly photo reports from UAE, reviewing feedback’s
•Meeting with Buyers on buying assortments for every season providing numbers and feedback from every category as per last season best sellers/ slow sellers, Swat analysis & current trends.
Senior
: Managing 16 stores of the brand in UAE region along with the Area VMs and visiting stores. Being the point of contact for Store Manager/Brand mangers alongside with the VM team, Bringing consistency across the estate retaining the brand identity, delivering seasonal launches on time, manage artwork order, quoting ordering and installation of pop Martial.
• Ensuring that the brand identity and presentation standards are both in windows and in store are achieved consistently while in cooperating commercial opportunity.
• Implementing and maintaining all visual displays, such as window installation, in store rotation working on best /slow sellers and ensuring the brand guidelines are followed.
• Ensuring they are rolled out across all stores & VM team creating clear guidelines for all.
• Conducting regular store and market visits to coach VM team and adherence as per the brand and market standards, review SWOT analysis with the team.
• Collate reports from the VM team and regional markets of seasonal launches and, new store openings, event. Review and send feedback.
• Ensure a daily store walk with VM team, along with store managers is carried out & checklist/action plans are followed up correctly on time.
• Extensive knowledge of the design, re-sourcing and manufacture of 3D vm equipment.
• Attend weekly conference call with VM manager, and buying team on the updates from stores along with reports from each store, with new floor plans, artwork, fixtures placement with in the budget.
Reporting to VM manager and Responsible to maximize sales and customer traffic through exciting product presentation and displays. Implementing and monitor all visual merchandising principles to meet the highest standards, expectations and branding objectives.
•Coach & trained new staff to ensure high quality performance, built talent & strength.
•Implementing New launches in store, Window, Stock rotation &Floor layout with mapping.
•Responsible for delivery and new store opening, along with Buyers and Marketing team.
•Creating & delivering mannequin grouping, styling are targeted at all levels and age group.
•Produce and provide regular vm communications, for development of stores and teams.
•Analyzing daily & weekly sales/reports & implementing action plans accordingly
•Weekly shareing photo reports, from all stores to the EHQ and working on feedbacks.
•Managing visual merchandising budget for stores, ordering vm elements across stores.
Handling mix brands within the store making sure they are both visually appealing and commercial.Creating money mapping on the shop floor, design in-store displays and mannequins using the product to push sales.
• Plan, create and implement visual displays in-store, windows and display areas in store.
• Responsible for implementing and maintaining image standards and expectations as directed by brands, as well as visual merchandising checklist for retail stores
• Analyze product movement from BSR and make suggestion to increase sales
• Coordinate with logistics regarding the shipments and delivery, ordering pop tools for store
