Marketing Director
VITOLIC (Previously GO Naturals)
Total des années d'expérience :16 years, 9 Mois
Business Partner
•Created strategic marketing plan to achieve organizational objectives in long & short term.
•Developed overall marketing program, which helped in achieving profit margin and sales objectives totalling 50 MNs monthly.
•Grew customer base over 80% and increases revenue by 92% by creating and implementing new marketing campaigns, resulting in 60% growth in profit margin
•Grew Social Media engagement on twitter/ Instagram by 200% within the first 3 months.
•Used Google Analytics to define the exact demographic of Go Natural’s clients and provide services tailored to them.
•Drove the lead-generation process, resulting in 4X increase in marketing qualified leads
Acquisition/CVM - Marketing
•Managed monthly base of 4 MNs KWD
•Initiated database-marketing program, which increased customer retention by over 10% -- in the first month -- and achieved 8:1 ROI in less than 6 months.
•Pioneered a breakthrough media strategy improving ROI by 30%
•Increased annual revenue by 37% in six months by planning, organizing, and implementing direct and digital marketing strategies
Marketing
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SKILLS •Strategic Planning •Go To Market Strategic •Revenue Generation •Optimization Search Engine Marketing •Competitive Analysis •CRM •Influencer Marketing •Brand Management