Assistant Vice President - Digital Marketing
Zenith - Publicis Media
Total years of experience :23 years, 0 Months
Acquired executive level client side digital marketing and communications strategy for corporate customers. Partnered directly with clients to assess and respond effectively to consumer needs and architect high impact targeted solutions. Led the full range of e-commerce, mobile, and integrated web/social planning.
• Produced an 18% increase in credit card installations for Standard Chartered bank by differentiating the client’s brand messaging with an integrated digital marketing campaign.
• Secured a 28% increase in car insurance sales for HDFC ERGO through the design and launch of a suite of customized social media, and mobile marketing programs aimed at their core audience.
• Engineered $200K in e-commerce sales growth for Hotstar within a month by employing optimized customer acquisition strategy.
• Grew agency gross revenue from $9M to $12.3M within a year by leveraging digital marketing strategies.
• Designed & deployed complete set of automation tools - DMP, DCM, DS, DBM, FMP
Delivered strategic digital marketing leadership to add revenue, define and refine corporate brand recognition. Oversaw internal staff and external agencies in developing integrated marketing and communications strategies. Built and deployed retail merchandising, digital marketing, and CRM marketing efforts and played a key part in branding, public relations, and omni-channel advertising and media communication.
• Increased conversion rate by 58% by continuous multivariate testing, rolling out new UI/UX and streamlining the purchase funnel.
• Slashed consumer website abandonment rate 53% by overhauling web functionalities, including responsiveness, faster checkout, enhanced live chat, click-to-call, and leading edge web-based customer acquisition tools.
• Increased online web visits to 1, 320, 000 and 30, 000 orders monthly by optimization of all digital channels.
• Captured in-depth data from conversion rate to investment and tracked customer lifecycles through a unique PID to identify common characteristics and enhance high-level strategic marketing
• Founded ‘The Perfume Store’ - a niche e-commerce website dealing in perfumes.
Interactive Avenues Private Limited - Part of IPG MediaBrands
Developed digital marketing strategies for a variety of B2B and B2C clients. Used an integrated approach through SEM, SEO, Display, Social Media, E-mail, Affiliates, and CPA campaigns, to create balanced programs for clients to build their respective brands & businesses.
• Managed India & South East Asia Search Engine Marketing business.
• Led a team of developers, copywriters, designers, SEO and SEM professionals.
Key Achievements:
• Spearheaded several pay for performance (CPA, CPC, CPL) SEM / PPC campaigns which resulted in over 150% increase in ROI for the company.
• Consulted clients in US, CA, UK & EU countries on SEO & SEM projects.
• Managed budgets worth $100, 000 / month