Digital Marketing & Communications Manager
ESLACASA
Total des années d'expérience :6 years, 3 Mois
Management and development of company’s Marketing Plan (On & Off. 360).
• Team and resources management, supervising marketing assistants.
• Properties and customers DB administration.
• CRM management.
• Market research and analysis.
• Monitoring and control of publications and actions in order to keep the properties announced in several media.
• Design and implementation of graphic materials and documentation needed (C.I.M.).
• Management of internal communications.
• Budgets design and control.
• Control of digital marketing actions: social media, website and so on.
• Communications and web management.
• Online shop content manager.
• Management of campaigns and social media (community manager).
• Development of creative graphic design resources.
• SEO focused copywriting.
• SEM supervision and translation into English of the whole website.
• Order management and stock control
• Marketing and communications department.
• Integral management of communication and merchandising of a specialized website for luxury cars advertisers.
• Also managed finantial services, warranties and insurances.
• Renewing corporate image and national market research and implementation (Spain).
• Community management and SEO & SEM management.
• Event Coordinator and Supervisor.
• Management of Calendar of events for Madrid, Castilla La Mancha and Castilla y Leon.
• Comprehensive supervision and management of the team (up to 24 people directly) responsible for conducting the events: training, logistics, budgets control and support.
• Making weekly reports on the results of the actions.
• The events consisted of Product Placement and promotion of various beverage brands distributed by Maxxium Group (DYC, DYC 8 Larios, Brugal, Absolut, Cruzan, Jim Beam, Cointreau, Makers Mark, etc.)
• Graphic design & marketing department.
• Creative Graphic design, copywriting, account manager.
• Management and monitoring of the actions and publications: both printed (posters, foams, brochures, leaflets, catalogs ...) and digital (web pages, banners, mails ...)
• Graphic Studio account assistant.
• Support and monitoring Masters, artwork, adaptations and reporting to corresponding responsible of each account (General motors, L’oreal, Metro de Madrid)
• Support for the accounts department in the full management of direct marketing campaigns of General Motors, L'Oreal, UPS, PROSEGUR, Orange.