Jay-ar Arquizar

GMG - Sun & Sand Sports, Columbia, Timberland, New Era, Vans, Dropkick
• Spearheaded the creation of motion graphics and sales videos for in-store digital experiences across 7 GCC markets (UAE, KSA, Bahrain, Oman, Qatar, Kuwait, Egypt), enhancing brand visibility and driving store foot traffic.
• Produced high-impact motion graphics and sales campaign videos that elevated brand storytelling, driving a 15% increase in overall campaign ROI.
• Created immersive motion graphics for retail in-store screens, driving a 25% uplift in customer dwell time and boosting sales of featured products by 10%.

Under Armour - Athlocity
• Lead the creative development of RBM content and in-store digital experiences across 7 GCC markets (UAE, KSA, Bahrain, Oman, Qatar, Kuwait, Egypt), enhancing brand visibility and driving customer traffic.
• Designed and execute 300+ multi-channel campaigns (POSM, window displays, digital activations, event zones), directly contributing to double-digit sales growth during seasonal launches.
• Repurposed motion graphics into multi-platform video formats (social media, retail displays, and e-commerce), expanding reach and maximizing campaign effectiveness.
• Conducted ongoing market and competitor analysis to ensure Under Armour visual presence remained fresh, innovative, and regionally competitive.
• Negotiated vendor contracts and optimized production schedules, achieving 10-20% cost savings annually while safeguarding quality and delivery timelines.

• Designed and delivered cinema marketing campaigns (print & digital) across the GCC,
increasing brand presence in regional markets.
• Created 3D mockups for retail activations, ensuring impactful visual merchandising.
• Established and maintained brand guidelines for consistency across all promotional
materials.
• Supported premiere events with creative design solutions, boosting audience
engagement.

• Directed creative projects for cinema branding and marketing campaigns, ensuring timely
delivery across multiple platforms.
• Developed innovative design concepts that aligned with client brand objectives, enhancing
customer experience.
• Led design workshops and brainstorming sessions to deliver new creative approaches.

• Created integrated design concepts for advertising, web, and retail campaigns.
• Mentored junior designers, improving team creativity and delivery quality.

• Led end-to-end design projects for marketing campaigns, advertisements, and digital
platforms.
• Produced multimedia content including videography, photography, and illustrations.
• Partnered with marketing teams to ensure designs met business objectives.