Sr. Manager - Business Development & Operation - Digital Marketing
Digital Media Group
Total years of experience :8 years, 9 months
Duties:
• Identify trends and insights and optimize spend and performance based on the insights
• Managing and team building of SEO/SMM professionals
• SEO: developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
• Pay per Click campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
• Mobile Marketing - includes app-based, in-game, location-based and SMS marketing.
• Affiliate Marketing: where a business allows other business (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
• Trend Analysis and making new action plans for improving site traffics
• Meta-tag and Title tag optimization
• Responsible for Search Engine Submission, Directory Submission, Article Submission and social book marking
• Quality assurance - Plan, Execute and measure experiments and conversation tests.
• Work with website development team to drive SEO
• Detailed evaluation of client’s websites
• Making strategies of Off Page Optimization
• Prepare raw content for online promotion
• Making strategies for Social Media Marketing
• Logging and Monitoring project progress
• Management of PPC & Facebook paid marketing campaigns
• Configuring Google Webmaster Central Tool
Duties:
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns & design, build and maintain social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with agencies and other vendor partners
• Brainstorm new and creative growth strategies
• Email marketing
Duties:
• Responsible for complete SEO process - On & Off Page Optimization and Web Analytics.
• Provide SEO guidance and recommendations for SEO friendly website design and development.
• Preparing traffic report using Google Analytics, Manual reports for checking the ranking of sites in search engines like Google, Yahoo and Bing.
• Provide strategic guidance, advice and consult to business by understanding their requirements
• Responsible for SEO lead generation and Organic traffics,
• Content Optimization
• Dynamic Optimization and promotion of E-commerce websites
• Configuring Google Webmaster Central Tool
• Viral Marketing & Affiliate Marketing campaigns
• Responsible for Social Bookmarking, Article Submission, Blog Posting, Classifieds etc.
• Link building exercise
Duties:
• Keyword Analysis
• On Page Optimization - Broken link check, Website Analysis, Competitor Analysis, Keyword selection, Meta tagging, Content Optimization, Alt Tag on Images, Google Webmaster Tool and Google Analytical Tool Code Installation.
• Off Page Optimization - Community Creation in Social Networking Websites, Blogging, Forum Postings, Search Engine Submission, Image & Videos Promotion, Directory & Classified Submission, Social Bookmarking, Link Exchange, Article Submission
Duties:
• Search engine submission (Google, Yahoo & Bing)
• Local Search Engine Submissions
• Directory Submissions
• Press Release Submission & Article Submission
• Blog Submissions
• Forum commenting
• Link Exchange
• Image & Video Promotion
• Google Webmaster & Google Analytical Tool
• Feed Submission
• Competitor Watch and Analysis
• PPC Skills