Jean-Pierre صقر, Media Research Analyst

Jean-Pierre صقر

Media Research Analyst

Ipsos - Other Locations

البلد
لبنان
التعليم
ماجستير, Business Analytics
الخبرات
2 years, 1 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :2 years, 1 أشهر

Media Research Analyst في Ipsos - Other Locations
  • لبنان - بيروت
  • أشغل هذه الوظيفة منذ مايو 2022

• TV monitoring through STATEX and Z-Plan for reporting and analysis of paid media and audience analysis.
• Liaising with the field and PM team and managing setup, fieldwork, data analysis, and reporting.
• Managed projects in MENA Region for prominent local and global media players (MBC, beIN, Asharq News, Al Aan, Al Mashhad TV, Zee TV, Ibiza Global Radio, SRMG, and others).
• Analyze engagement metrics to optimize campaign performance.
• Drafting proposals and incorporating all essential elements of a proposal from client’s brief.
• Designed and conducted qualitative research studies specialized in consumer segmentation, usage and attitude, advertisement testing, shopper journeys, brand equity and product testing.

الخلفية التعليمية

ماجستير, Business Analytics
  • في American University Of Beirut
  • مايو 2023

Master of Science in Business and Data Analytics

بكالوريوس, Business Administration
  • في Holy Spirit University Of Kaslik
  • أغسطس 2020

Specialties & Skills

Media Planning
Audience Measurement
Data Analysis
Quantitative Research
Qualitative Market Research
Market Research
Data Visualization
Qualitative & Quantitative Research
Data Analysis
Tableau

اللغات

العربية
اللغة الأم
الانجليزية
متمرّس
الفرنسية
متمرّس

العضويات

AUB Consulting Club
  • Member
  • October 2021
AUB Business & Data Analytics Society
  • Vice President
  • September 2022

التدريب و الشهادات

Udemy Microsoft Excel (الشهادة)
تاريخ الدورة:
April 2021
LAU Project Management (الشهادة)
تاريخ الدورة:
November 2020

الهوايات

  • Table Tennis Pingpong